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  • #16
    For my postcards this is what I'm thinking of including
    1. Pay for 4 mowings and get the 5th free
    2. Be the first new customer in your neighborhood and receive 15% off your first month of service
    3.Receive 5$ for every friend or family that hires me from your referrals.

    I think i'm going to make a customer appreciation page on my site that goes more into depth of the customer referral.

    What do you guys think?
    This attack is very common, and,....i'm afraid useless. You need to market a fair dinkum offer with no BS attached to get the phone ringing.
    People want a great offer today,....not in a month or two, and after finally finding a great customer, you then have to do a free mow?
    Better off doing the opposite and use it to quickly weed out customers who you don't want.
    eg: instead of offering a percentage off, make an offer of x$$$$$ off your first mow!
    Make it clear that it a one off per customer. Make an offer that at least covers your expenses minus labour,but seems too good to refuse,.... and I will guarantee that you will build a client base very fast.
    Once you have your foot in the door, have done a good job first time, ....they will accept your full price quote, almost whatever you ask.
    The main thing people decide on when choosing somebody, is how much they like you as a person, followed by your work standard, and lastly price.

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    • #17
      This attack is very common, and,....i'm afraid useless. You need to market a fair dinkum offer with no BS attached to get the phone ringing.
      People want a great offer today,....not in a month or two, and after finally finding a great customer, you then have to do a free mow?
      Better off doing the opposite and use it to quickly weed out customers who you don't want.
      eg: instead of offering a percentage off, make an offer of x$$$$$ off your first mow!
      Make it clear that it a one off per customer. Make an offer that at least covers your expenses minus labour,but seems too good to refuse,.... and I will guarantee that you will build a client base very fast.
      Once you have your foot in the door, have done a good job first time, ....they will accept your full price quote, almost whatever you ask.
      The main thing people decide on when choosing somebody, is how much they like you as a person, followed by your work standard, and lastly price.
      Thank you.

      So say something like "$15 off your first service" and then something like "$5 off your monthly service for every friend or family member you refer to me"

      Or something like $30 flat fee mowing for 2 months for the first 5 new customers? Something to get them hooked quick.
      Last edited by xandrew245x; 08-03-2012, 07:13 AM.
      sigpic
      Carlisle Lawn Care

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      • #18
        This attack is very common, and,....i'm afraid useless. You need to market a fair dinkum offer with no BS attached to get the phone ringing.
        People want a great offer today,....not in a month or two, and after finally finding a great customer, you then have to do a free mow?
        Better off doing the opposite and use it to quickly weed out customers who you don't want.
        eg: instead of offering a percentage off, make an offer of x$$$$$ off your first mow!
        Make it clear that it a one off per customer. Make an offer that at least covers your expenses minus labour,but seems too good to refuse,.... and I will guarantee that you will build a client base very fast.
        Once you have your foot in the door, have done a good job first time, ....they will accept your full price quote, almost whatever you ask.
        The main thing people decide on when choosing somebody, is how much they like you as a person, followed by your work standard, and lastly price.
        To add further,.....the opposite is true before they pick up the phone, so one off offers do get the phone ringing.

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        • #19
          Thank you.

          So say something like "$15 off your first service" and then something like "$5 off your monthly service for every friend or family member you refer to me"

          Or something like $30 flat fee mowing for 2 months for the first 5 new customers? Something to get them hooked quick.
          Well,...no,....just offer friends and relo's the same one off offer, but make it seem extra special, and give each three or four "special referral coupons" to give out to others. I would give the original client a free mow.
          Just keep in mind that multiple referring clients are worth many thousands of dollars over time, and each referral will result in possible long term relationships and many more dollars.

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          • #20
            Well,...no,....just offer friends and relo's the same one off offer, but make it seem extra special, and give each three or four "special referral coupons" to give out to others. I would give the original client a free mow.
            Just keep in mind that multiple referring clients are worth many thousands of dollars over time, and each referral will result in possible long term relationships and many more dollars.
            Okay, do you think I should just skip the postcard and send them a letter with the special coupons in it? State in my letter who I am and what i'm doing along with hand these coupons out to your family and friends and have them present them to me. They will receive a discounted price, and you will receive a free mowing. Something along those lines?

            Since I'm targeting just one neighborhood, should I send it to all the people living there, or only half in hope they pass out the coupons?
            sigpic
            Carlisle Lawn Care

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            • #21
              Okay, do you think I should just skip the postcard and send them a letter with the special coupons in it? State in my letter who I am and what i'm doing along with hand these coupons out to your family and friends and have them present them to me. They will receive a discounted price, and you will receive a free mowing. Something along those lines?

              Since I'm targeting just one neighborhood, should I send it to all the people living there, or only half in hope they pass out the coupons?

              I would say keep your referral program seperate, and keep the post card or flyer idea. You don't need to waste ad space with anything or much about who you are. The main headline will explain what you do, and should make up most of your page space, with a little room for your number. If you want to include other services, allocate a very small line for them down the bottom.

              Forget the "first 5 customers" etc, it will only get negative thoughts into your potential customers heads.When ever I hear this in ads I suspect that I will never be the qualified customer, so I don't call.
              The offer should be limmited by time only. Make sure you list the customers opportunity window by giving a finishing date. That way, all the customer has to do to qualify is to pick up the phone,... now.
              Cheers

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              • #22
                I would say keep your referral program seperate, and keep the post card or flyer idea. You don't need to waste ad space with anything or much about who you are. The main headline will explain what you do, and should make up most of your page space, with a little room for your number. If you want to include other services, allocate a very small line for them down the bottom.

                Forget the "first 5 customers" etc, it will only get negative thoughts into your potential customers heads.When ever I hear this in ads I suspect that I will never be the qualified customer, so I don't call.
                The offer should be limmited by time only. Make sure you list the customers opportunity window by giving a finishing date. That way, all the customer has to do to qualify is to pick up the phone,... now.
                Cheers
                Okay, so how about this. I'm going to stick with the postcard idea.

                On the postcard say "Receive $15 off a full service mowing if you call before August 30, 2012" Then maybe say" Save 5$ on your monthly lawn care for ever referral. Visit www.peckslawncare.com/Customer-appreciation.html to print your referral coupons now! I will add a printable document of referral coupons they can hand out to friends and family. The referred customer can present the coupon to me, and if I land the job they referrer automatically gets $5 off.

                What do you think of that?
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                Carlisle Lawn Care

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                • #23
                  Heres the postcard I came up with, let me know what you think.
                  Attached Files
                  Last edited by xandrew245x; 08-03-2012, 09:40 AM.
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                  Carlisle Lawn Care

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                  • #24
                    Heres the postcard I came up with, let me know what you think.
                    Hey Andrew, when I look at my own marketing, I stand back a bit and look at the overall picture, and judge whether or not my main message is most of what you see.
                    The content of your message is great, but if it were mine I would lose the big feet pic, and triple the font of your headline, and think about highlighting it in a standout way like a red, or contrasting banner or something.
                    You are not me though, so what you have is still better than what most others will have from my experience.
                    Maybe think about adding a money back guarantee too. These additions can really put a clients mind at ease, that you are not just a "beer money Bob".

                    I always highlight my headline and guarantee.
                    You only get 2-3 seconds of read time when a client is deciding to bin or keep your postcard. Keep the message simple and large enough so that it doesn't get lost in the overall picture.
                    Cheers Dean.

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                    • #25
                      Whats with the feet? Do you have a foot fetish?

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                      • #26
                        Whats with the feet? Do you have a foot fetish?
                        Lol, was just a theme off vista print. I wasn't a big fan of their themes, I was going to make my own, but was aiming more towards what content I had.

                        I appreciate the advice, i'll work on it some more later.
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                        Carlisle Lawn Care

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                        • #27
                          Heres what I came up with, not sure what to do with the background yet.
                          Attached Files
                          sigpic
                          Carlisle Lawn Care

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                          • #28
                            I like it Andrew. The Guarantee looks great! The only different thing I would have done is swapped the font size of your main offer, with the "Enjoy Summer and save!". I would also make the highlight around the main offer contrast starkly different from everything else on the page,so the eyes draw straight to the main message. Well done.

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                            • #29
                              I like it Andrew. The Guarantee looks great! The only different thing I would have done is swapped the font size of your main offer, with the "Enjoy Summer and save!". I would also make the highlight around the main offer contrast starkly different from everything else on the page,so the eyes draw straight to the main message. Well done.
                              Thank you! I can change those things when I get home tonight and I will post the new one. Then maybe by the end of the week I can have them ordered and mailed.

                              I might change the offer period to the second week in September. Its going to take at least a week until they are printed and arriving in everyone's mailboxes. I want to give them at least a month. Or maybe I should keep it short and only give them about 2 weeks to snatch the offer up.
                              sigpic
                              Carlisle Lawn Care

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                              • #30
                                We mow all year round, so with my last lot of printing, I just put "Offer ends soon!...Call now!
                                That way I can use them when ever I want.
                                I think you guys have a set mowing period due to snow?

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