I will be making postcards service specific, like a mulch install, driveway edging, bush trimming etc to send to entire neighborhoods we are already in. The plan will be to go door to door with a different flyer each month.
Also another thing to consider is, one of our members created different postcards for different services and would drop them off at homes if he saw they were in need of that specific service. So keep your eyes on the look out for different services you could offer. Maybe even things like stump grinding too? Or what ever else you see that could get you into the front door and then offer more services to that customer later.