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Include marketing material in Holiday cards or no?
I design and send out 'thank you' cards every year during Thanksgiving week. Just a quick note of thanks to whomever hired me throughout the year. They remember or know who it's from. You'd be surprised how far a few handwritten lines on a self-designed greeting goes.
Personally, I would never put marketing material in my X-mas cards. I tend to do more marketing in the early spring and think that putting something in my x-mas cards is tacky and unprofessional (just my opinion).
I handwrite all my x-mas cards every year, making them personal. I believe that much of my success has been in part to the fact that I am very personable and give an extra touch when it comes to my clients. I know every client including their pets. I go to the effort to even put the pets names on the x-mas card if I think the client is the type of person that cares or would be touched if I did that. Never hurts to suck up to the pets, clients love it.