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At first glance, your flyer looks fine. It looks like a snow flyer and I am sure it will get people to read it. Now if you really want to test it. Try this. Use that flyer on half the properties you are going to distribute it too and then make another flyer for the other half.
On those other flyers, experiment by being more outrageous.
At the top, the title should be really eye catchy or it may be tossed before it is read. So maybe put something like
"Shoveling snow can be incredibly dangerous"
next line: 1,200 American die from a heart attack or other cardiac event during or after a blizzard every year, and that snow-shoveling is frequently to blame.
Then after that put, why put your loved one at risk. Call us and we will keep them safe this winter. We are professionals at snow removal.
If you want more snow related death statistics for your flyer, read this article.
Well professional athletes fall into a catagory of trademark infringement. Im just saying that could be a possibility, only takes one jerk to send your ad to his representatives and then you may have a problem.