I have been going thru the phone book the last week compiling names, numbers, adressess in my target area. I plan on doing a letter of introduction and flyer to these people. My marketing aproach will be to offer a free mow on the 3rd or 5th mow because if i have a good response i do not want to go a week with out pay. My target area is a gated community with older permanent residents, and wealthy residents that have vacation homes used mostly on the weekends. My flyer must say to the residents relax enjoy your free time you. I am still figuring how to do the contract that will not scare people away. I hoping the free mow is what will push them to call. I believe if i can get into the community and have a sign on my cart saying free mow 2010 season with signed contract will get me work. My friend who has a lawncare company there has people coming up to him all the time he does not even have his name on his truck half the time. I have posted a free add on a classified section on the web saying 1 free mow got my first customer lined up for the year. My phone manner was a little off and stumbled thru the conversation still got the job. My heart was racing like the first time you get a buck in the sight (customer fever) i guess felt good i felt alive. Any input on a flyer? should i do a letter of introduction or stick with the flyers and business cards
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