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    I live on the east coast and am just starting out. when is the best time to start avertising and handing out flyers

  • #2
    When do you usually start your first mowing of the year?
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    • #3
      Well where I'm from we have a - spring, summer, fall, winter -

      After Winter comes spring, things are still wet & crummy, by May the grass is more dry & growing.

      So if you start during May like I do, we'd want to market earlier. If your on a small budget, we'd want to market when our potential customers will have the highest of interest.

      If we send out advertisements when there is still snow melting, they will throw your ads out.

      If we send out advertisements when we are on the verge of the mowing season to begin, the customers will be paying more attention to their lawn maintenance needs. They will see the green grass on their property & be more concerned.


      If you had a full time job & came home every day, when would you most likely be interested in what a lawn maintenance company has to offer?

      Personally I would be the last minute guy because I'm not full of money & ready to start making scheduled payments until I see that I need to.

      Though in a wealthy neighborhood, people just might be ready to hire you early on so it's over & done with.

      It depends on the person you market to. If you market early, make sure you give the person a reason to hold onto your flyer or whatever you use until the day they hire you. Or else it's in the trash.

      Anyway, straight answer.

      Start marketing 3 weeks before the initial day you begin mowing & don't stop.

      If you only pick up one customer, no fear, you will gain more throughout the entire season weather it be word of mouth, or other tactics you try out.

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      • #4
        Yeah, start around a week or two before you start mowing, depending on how long it will take you pass out all of your flyers.

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        • #5
          It depends on the person you market to. If you market early, make sure you give the person a reason to hold onto your flyer or whatever you use until the day they hire you. Or else it's in the trash.

          Anyway, straight answer.

          Start marketing 3 weeks before the initial day you begin mowing & don't stop.
          Should a lawn care business owner be hitting the same houses multiple times or is once enough?
          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
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          • #6
            Canada Post Helps With Flyers

            Hi Everyone,

            I'm Mark in Nova Scotia, Canada. I am 39 and left my teaching job last year(just can't do that anymore, I may strangle someone and I am going to start with some basic lawn care and property maintenance. Have been reading this forum for a while now and love it. Digesting all the tips and advice. I have owned a successful business in the past so I do know a few things from that end.

            Business name is registered. Business plan is done. Getting insurance this week. Looking at basic equipment etc etc. Just going to be a one man show for starters. NOT going to be "Low Baller"! Professional, Quality work.

            If you get your flyers done up, you can check with Canada Post and indicate what postal codes you want THEM to deliver the flyers to. They do it. Yes there is a fee for them to do this, BUT you may decide that it is worth it to at least check into. A lot of posts on here suggest that people are concerned about the legalities of putting flyers in mail boxes etc. Plus, I think you have more important things to do to grow your business. Just my opinion.

            My ex wife did this for a business she had with very good results.

            He is a link to read about it from the Canada Post site.

            http://www.canadapost.ca/cpo/mc/busi...ssedadmail.jsf

            Hope this helps.

            Mark

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            • #7
              Hi Mark,

              Welcome to our forum!

              What kind of business had you operated in the past?

              What lessons do you feel you learned from it that can help you build this business successfully too?
              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
              Download your Free trial of Gopher Lawn Care Software.

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              • #8
                I owned/operated a Young Drivers of Canada driving school franchise for a number of years. It was a franchise and I had employees and a LOT of overhead, so it was different in that regard from what I want to do now.

                You have to set yourself apart from low ballers. We had it in that business too. I didn't care. We were the most expensive driving school AND we were the most successful in our area by far.

                You have to have the mindset that YOU have no competition. YOU are the best. Kill people with kindness. Customer service wins. Go the extra mile for folks. You don't HAVE to be everything to everyone.

                Be organized with all aspects of your accounting. Keep your equipment well maintained. Think ahead. Always be thinking "what can I be doing to make things better?" Just take 15 minutes to brainstorm and write things down to help keep things organized.

                Mark

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                • #9
                  If you get your flyers done up, you can check with Canada Post and indicate what postal codes you want THEM to deliver the flyers to. They do it. Yes there is a fee for them to do this, BUT you may decide that it is worth it to at least check into. A lot of posts on here suggest that people are concerned about the legalities of putting flyers in mail boxes etc. Plus, I think you have more important things to do to grow your business. Just my opinion.

                  My ex wife did this for a business she had with very good results.

                  He is a link to read about it from the Canada Post site.

                  http://www.canadapost.ca/cpo/mc/busi...ssedadmail.jsf

                  Hope this helps.

                  Mark
                  I've asked my local Canada Post about this and they are too small to do this service so it all depends how big of an area you live in

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                  • #10
                    Yeah, at the time my ex did this we lived in a smaller, rural route delivery location, but I believe she took them to the next largest town about 50km away. They then handled the distribution to the smaller/local post office that my ex wanted targeted. But you may be right in your situation. I will have to ask my ex how she did that. I was a few years ago now.

                    Mark

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                    • #11
                      East Coast

                      I am on the east coast also. I find the best time is at the start of Feb. I pick up alot of spring clean ups by doing so, I am in Florida, usally the get prices in Feb and schedule for March. GL

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                      • #12
                        Should a lawn care business owner be hitting the same houses multiple times or is once enough?
                        If the budget allows for it, it is highly recommended! Also a great time to test out a new flyer design. Maybe something was wrong with the first?!

                        People may have thrown out the flyer because it was not of importance to them at that time in their life. Doing a second pass around the start of the mowing season will probably grab their interest, now that they finally realize their grass is starting to turn out.

                        If they didn't just throw out the flyer due to the service not being important at the moment, & rather just through it out because they didn't like what they saw. Maybe the second batch of flyers can have a new look & better deal.

                        Maybe these people want to see what they would be paying monthly, though on your previous flyer you only put the annual cost, which is a large & scary number.

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                        • #13
                          You have to have the mindset that YOU have no competition. YOU are the best. Kill people with kindness. Customer service wins. Go the extra mile for folks. You don't HAVE to be everything to everyone.

                          Be organized with all aspects of your accounting. Keep your equipment well maintained. Think ahead. Always be thinking "what can I be doing to make things better?" Just take 15 minutes to brainstorm and write things down to help keep things organized.
                          Those are great thoughts!

                          What kinds of things do you feel you can do now with your lawn care business that you are the best and to make yourself stand out?

                          What would you say are the top 5 things a newer lawn care business should be writing down as they brain storm ideas?
                          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                          Download your Free trial of Gopher Lawn Care Software.

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                          • #14
                            I hand out flyers year round... I just handed out some the other day. There was some snow on the ground, but it was a nice day. I have found that people hang onto them, then call when it gets closer to mowing season. Also, everybody with a lawn care business should read The Arborist's and Landscape Professionals Marketing Bible by: John P. Davis. I have made my entire 2010 marketing plan by what I have learned from this book.
                            Logan Hershberger

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                            • #15
                              What lessons do you feel stood out that really helped your marketing plan this year?
                              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                              Download your Free trial of Gopher Lawn Care Software.

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