I am loyal to my own customer too, like this holidays, i sent some gift cards to my best clients (the ones that have been with me since I started), that has to make them feel that they're arent just "another house" or "numbers". and guess wat?, Is like I didnt spend extra money cuz some send me bonuses too, lol.
Resi. can be a pain in the neck too, but after 2-3 weeks of service you know how they want the house to look like and they stick with you. Comer. dont feel the same way, if someone else do the same job, for less, youre out. on the other hand, residential can call you back the next month! cuz they were not happy with the other company...happend to me couple times.
is the more personal feeling i like!
PS: steve, i will keep you posted on my marketing. I used to do marketing just once in a neiborhood. I'ma gonna try this method, thanks CKofOrlando!