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Higher Growth Businesses Spend More on Marketing and Shift Marketing Online
Most Landscape Co's. don't bother with a good marketing plan. If you decide to do so, you will be ahead of the curve.
I use a couple of different platforms to do so.
I have recently set up some lead capture pages for people that search on google for my industry type.
Also, I use a simple follow system that helps me acquire new customers through referrals, helps with customer retention, and allows me to keep clients in the know in regards to our service and scheduling.
I know I can't suggest on how I do it on this site, but if anyone is interested email me and I will try to help.
A lead capture page or squeeze page is designed to gather a potential clients' contact information.
Typically, a lead capture page has a headline like "Looking for a Reliable Landscape Co." then it has an offer of some sort. Within this offer you will likely offer something free or discounted (free works best). The FREE offer is what they will find after they submit their information into the capture area.
As you gather leads, contact them and see if you can help them with their problem. They are looking so obviously they need your help. Remember: You are the best at what you do, and you can help.
LCP's are great but you need to be able to drive traffic to it. If you don't then the LCP is no better than a static website.