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Higher Growth Businesses Spend More on Marketing and Shift Marketing Online

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  • Higher Growth Businesses Spend More on Marketing and Shift Marketing Online

    http://smallbiztrends.com/2009/11/sm...ng-online.html

  • #2
    How do you think knowing that will effect your marketing plan?
    - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
    Download your Free trial of Gopher Lawn Care Software.

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    • #3
      Online and Offline Marketing

      Most Landscape Co's. don't bother with a good marketing plan. If you decide to do so, you will be ahead of the curve.
      I use a couple of different platforms to do so.
      I have recently set up some lead capture pages for people that search on google for my industry type.
      Also, I use a simple follow system that helps me acquire new customers through referrals, helps with customer retention, and allows me to keep clients in the know in regards to our service and scheduling.

      I know I can't suggest on how I do it on this site, but if anyone is interested email me and I will try to help.

      My email is upscalelandcare@comcast.net

      Jon

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      • #4
        I have recently set up some lead capture pages for people that search on google for my industry type.
        Can you tell us a little about what lead capture pages are?
        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
        Download your Free trial of Gopher Lawn Care Software.

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        • #5
          A lead capture page or squeeze page is designed to gather a potential clients' contact information.
          Typically, a lead capture page has a headline like "Looking for a Reliable Landscape Co." then it has an offer of some sort. Within this offer you will likely offer something free or discounted (free works best). The FREE offer is what they will find after they submit their information into the capture area.

          As you gather leads, contact them and see if you can help them with their problem. They are looking so obviously they need your help. Remember: You are the best at what you do, and you can help.

          LCP's are great but you need to be able to drive traffic to it. If you don't then the LCP is no better than a static website.

          Any questions
          upscalelandcare@comcast.net

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          • #6
            What kind of freebies should a lawn care business owner consider offering on such a page?
            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
            Download your Free trial of Gopher Lawn Care Software.

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            • #7
              Freebies

              Depends on the type of services that you provide.

              Maybe a free mowing.

              Or

              A gift certificate to a local restaurant. Cross promoting would work with this type of freebie.

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              • #8
                Most Landscape Co's. don't bother with a good marketing plan. If you decide to do so, you will be ahead of the curve.
                What others things do you feel a lawn care business owner should be including in their marketing plan?
                - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                Download your Free trial of Gopher Lawn Care Software.

                Comment

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