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What drives you more?

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  • What drives you more?

    What drives you more? Your quest for freedom or money?

    Freedom, Not Money, Drives These Startups - In 1998, Sue Schwaderer was making a six-figure salary working for Oracle Software, and her husband, Bill Lawrence, spent his days profitably managing three small apartment buildings they owned in Evanston, Ill. They enjoyed their friends and the attractions of nearby Chicago, but they didn't enjoy the rat race. "We were tired of never seeing each other and of too much business travel ... too much traffic, too many people, too much noise," she recalls.

    So in 1999, they set out to search for a simpler lifestyle and found it in Saugatuck, Mich., pop. 1,000, a picturesque tourist destination on the shores of Lake Michigan. She quit her job, and they sold the apartments, bought a building and turned it into Twin Gables Inn, a 14-room bed and breakfast. She and her husband run the inn, with the help of seasonal employees, doing everything from marketing strategy to building maintenance.

    Today, although their combined income doesn't match the previous level, the lifestyle has convinced Ms. Schwaderer she did the right thing.
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