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You can't buy them, only rent them

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  • You can't buy them, only rent them

    This is neat. You won't be able to buy the new black and gold Shelby Mustangs but you will be able to rent them only at Hertz locations.

    It's a unique marketing angle. Makes you think how you could do something similar in your business.

    From CNN.

    Did you know that Ford owns Hertz? What a way to leverage your brand.
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  • #2
    I'd rent one just to beat on it during the weekend

    Didn't know that you couldn't buy them though, that's the nicest color scheme I think, I saw a new black mustang the other day with gold convertable top and gold stripe, I don't even like ford and I liked that car.

    Very good marketing approach though. But how would you tie that into the lawn industry?
    \"Every strike brings me closer to the next home run\"

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    • #3
      Quote[/b] ]But how would you tie that into the lawn industry?
      I am not sure yet, but the next great idea is always just around the corner.
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