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I keep a book with my customers names. I make note if that customer was from our ad or if they were a referral from another customer. If they were a referral I give the customer that referred them a discount on their next invoice. It's only a $5.00 discount but they appreciate it. If they happen to refer 2 customers, I will discount them $10.00. I basically discount $5.00 for each customer they refer. Should I discount more?