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  • Tracking leads?

    Do you track your advertising leads?

    When new customers call you, do you ask them where they heard of you from?
    - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
    Download your Free trial of Gopher Lawn Care Software.

  • #2
    yup I do it.

    You should do it to find exactly where the money you are spending on marketing is working at

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    • #3
      Do you chart the information at all?

      If so, how do you keep record of it?
      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
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      • #4
        Yes we do. I always ask how they heard about us. I want to know if our advertising is working or if they were referred by one of our customers. Word of mouth is the best advertisement.

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        • #5
          Hi myrlin,

          How do you keep record of it? Do you create charts to review?
          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
          Download your Free trial of Gopher Lawn Care Software.

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          • #6
            Hi Team Gopher,

            I keep a book with my customers names. I make note if that customer was from our ad or if they were a referral from another customer. If they were a referral I give the customer that referred them a discount on their next invoice. It's only a $5.00 discount but they appreciate it. If they happen to refer 2 customers, I will discount them $10.00. I basically discount $5.00 for each customer they refer. Should I discount more?

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            • #7
              Quote[/b] ] I basically discount $5.00 for each customer they refer. Should I discount more?
              If it works now, I would stick with it.

              How do you market your referral program to your customers?
              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
              Download your Free trial of Gopher Lawn Care Software.

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              • #8
                I mailed out letters to our customers explaining the referral program.

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