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How do you educate your customers

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  • How do you educate your customers

    Ned from mediamainline.com had discussed in another post the importance of educating potential clients.

    I am hoping he can go into this further and talk about how he approaches his clients with this and the tangible benefits that come from it.
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  • #2
    Hi Gopher...

    I will get back to you on this one later today...

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    • #3
      I personally love to spill my beans to new customers. I tell them everything about what they should and should not look for in a company, what they should do with their lawn to achieve results, what they should expect, what I can give them compared to another comapny, etc. I absolutely love doing it.

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      • #4
        I have alittle paper that I give to all potential customers with their estimate, it explains what to look for in a company (insurance, registered, licensed for fertilizer/pesticide) and explains the benefits of having all that and how my company has all the legal requirements.
        \"Every strike brings me closer to the next home run\"

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        • #5
          We just sent out our first edition newsletter.This is our tool for educating customers.The possibilities are endless with a newsletter.Next months will include more info,tips,recipes from the garden,and we highlight a customer and their landscape in each issue.

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          • #6
            It seems it is a great way to accentuate the positive and eliminate the negative. You can promote your finer qualities and show how they are so important while detracting from your weaker side.
            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
            Download your Free trial of Gopher Lawn Care Software.

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            • #7
              I send out newsletters and html e-mailings. Any new problems or concerns that may arise I educate the client so they can make a educated desision.

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