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Price is also my enemy. This usually stems from a lack of education in the world of business, on the importance and the work involved in my field (design and advertising). The sad part is, I so often see people who refuse my services because of price, in the market for a new Graphic Designer a very short time afterwards. By then, they are usually too embarassed to come back, but some do. I feel it is a pity that people have to learn the hard way...
In the end though, it pays off to maintain your stand, and don't try to beat out the competition by "lowballing". Unless your position is in "cheap, no-name service" (ie, this is often a great position for printers offering graphic design services), then you will lose your footing in the market if you "cheapen yourself". For a professional high-end designer, this would be losing sight of your brand...
You know this is a fascinating topic. It made me think of consmer goods. A little while back, these new fluorescent bulbs came out.
They are designed to last a lot longer than conventional light bulbs but cost more. They didn't take off as fast as designers thought because of the price. It seems consumers were more willing to buy cheaper and throw them away when they burned out, even if it costed them more in the long run.
If this is human nature and we can't fight it, is it better to try and work with it?
Actually my whole house has CFL bulbs in it. *Believe this or not, my power bill dropped approx $15 a month when I put those suckers in. *5 year warranty on them *They are pricey though, around $4 a bulb.
You could go back to the whole price situation as why I got those too. I picked them up to save money on our power bill
Like the CFL bulbs I thought before about putting a guarantee on my work. *I will tell you a story about a customer that I was able to retain from 2005:
Back in late summer of 2005, this one customer had a horrible ant problem. *I usually always take care of ants with granular products but he had a cat that was outdoors. * I suggested perhaps a liquid application then that would dry quicker and faster, and the cat could just be locked up in the garage for the product to dry compared to the granular product that would be there for a while. *I personally did not want to do the liquid, because I never really had great results from it. *He agreed to the price of the liquid application and there would be two applications left in the year that I could do.
So I came, applied the first application, the gentleman paid me and I told him I would be back in about a month to do the second application. *
Well, I called him up the week before to tell him, that I was going to come and do the second application and for him to please be there to put the cat in the garage. *Well, his wife answered the phone, said that they didn't want another application because the first one didn't work. *She was kind of mad that they wasted $70 down the drains. *So I apologized and that was that.
But I thought that I would figure out this problem. *So I started searching around for an animal friendly granular application material. *I finally found one. *I called them back, told them that I found a granular one, and said that in 2006 I could do all granular. *They were not that pleased still and really didn't want to go with it because they were afraid of throwing money down the drains. *So I told them, "Tell you what, if you see no results after the first two applications, I will fully refund your money, that is my guarantee." *They were sold, they signed up.
Sure they could always say that the product didn't work after two applications, and I am out approx $25.00, and about 30 mins of work, but I also saved faced by giving them a guarantee.
That is a great story! Would there be a way for you to see the ant problem before the application and then after? Is there a way you can physically judge to see if it is working besides taking the home owners word for it or not?
Because if you could, that would be another great weapon to add to your arsenal. A guarantee like that would be a great seller!
Probably when I apply the second application, I can kind of tell.
Instead of doing a guarantee on the customers word of whether they think it did a good job or not, I could do a guarantee on the actually results shown. It really comes down to measuring the results properly though