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I did a little bit of work today, removed some burlap from a customers shrubs. Took me 10 mins. And then low and behold, who do I see, TruGreen out doing applications. I just shook my head. It's like 29 degrees out, the ground is still frozen in areas, and I am guessing that soil temp is around 30 degrees. I don't see how these guys get away with doing that stuff.
Well, I just got off the phone with my mother, whom works for the city attorney, and she advised me against mentioning anything towards TruGreen in my marketing material.
So instead I am going to use the "Make a Switch" flyer located here on the site. I am going to basically offer customers 15% off from what they currently pay. I know that I will be fine because TruGreen prices are usually 15 to 20% higher than mine
I just finished the second batch of flyers that are going out tomorrow. I spent two days driving around (approx 2-3 hours) to locate their signs, and then I wrote down the addresses of the houses. I found approx 65 houses. Might not seem like a lot, but it's better than nothing