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I like the sponsor participation...shows they are not simply a billboard on the site, and your participation in other forums is what made me try and buy your program. I think it is in their best interests to try to interact with their perspective customers as much as possible, it makes for an easier sale when we decide to buy a product they offer.
On the moderator part, I think moderators are needed to avoid spam, and to keep everything in its proper place...I have seen some who seem almost power hungry, and hurt the site they moderate, but not in any of the Lawn Care related sites.
I feel that moderators should also be involved with starting threads and responding to them. Yes, I have had very bad experience with past moderators hurting the forums.
I personally get sick of the same old thread over and over again. It gets very boring. I love new and interesting ideas and a fresh look at things of the old.
I do like it sometimes when sponsers take part, when they can offer valuable information. For example, like you guys. At other forums you guys actually give great information, while other sponsers are just trying to push their product on you, which I hate. It's like the sponsers just highjack the thread just to push their product.
My favoriate types of threads are business related.