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I normally wouldnt ask, but I noticed
" we want to help some LCO's get a head start with their business by setting them up with a logo and marketing material. "
I was wondering if you would be interested in helping a single father and 4yr old son out. Been going for a little bit and with a few pitfalls, employee problems theft and such, no working capital and squeeking around the repo guy's..I have been looking for some info and or help. I was a Federally licensed captain as well as many other licensing documents under my belt. I was handed my son when I got home for my time off and wasnt able to get back to work..I exhausted my funds and a friends help with credit and away I went..The employee that hurt the most wrecked my car, forged checks,pawned tools and is now back behind bars. Another good example of bad luck would be the snow this winter, last time for south Texas snow was in the 1800s I think. I started this right before winter and had no idea the greens industry has advanced so much it's really amazing thing to see.Before I looked I thought I was being original LOL, website,columbia bay embroided shirts and caps,E-mail,you know the whole thing that I dont know how to do haha. O.K. maybe you can work something out and get with me. Buy the way your help with getting my trial download went great. Your software is very impressive,now Hopefully I'm going to work on filling it up. T.J. West/ Westco Services "Property Maintenance at it's Best" 361-739-2890 www.westcoservices.com (dont laugh .. email@example.com
512-690-9151 (broadband phone) My Webpage
From LLCO who is helping us with our marketing analysis. He is talking about the table posted above.
Quote[/b] ]The highlighted cells are cells that needed to be reviewed but are not critical to the analysis.
The average household spending table denotes the average spent per household where the primary householder is in the defined segment.
The second table is an index based on the average household spending. The average across the US is 100. If a specific segment is at 123 then the average spending is 23% above the average. If a specific segment is rated at 68 then the specific segment spends 32% less on average per household than the US market on average.
The third table is the biggest customer essentially the market share per specific target. I do not personally care for this indicator becuase it is too broad in certain areas (household type - married couples, married couples with children, single).
From the analysis, it appears that the ideal customer is 35-100 with a household income of 70K+. Married couples without children and couples with children over the age of 18, and single homeowners are our best target customers.
I realize that there are a ton of opinions on who makes the best customer (those that complain, those that are price shoppers, etc). Marketers have to assume that the highest propensity to buy is the most potentially profitable customer. This is not an operational analysis, it is a potential demand analysis and where the best potential markets are housed as well as how best marketing dollars can be spent in targeting.
I was able to validate this information with a very large fert company and it is very accurate to who they are targeting.