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  • #16
    So I was thinking last night, and talked some with a friend who used to do lawn care when he was in high school and I realized I am missing some really great, and relatively cheap marketing.

    First off my parents own a field right along a major state road that probably sees well over a thousand vehicles in a day, I also live along that road too. The field would be a perfect place to put up a large sign displaying my name and information. Couple hundred dollars to put it up, but tons of exposure, and as long as the banner doesn't rip, its a one and done deal.

    Secondly lettering on my vehicle. I know very well about this, my parents have 5 trucks for their business, all are painted purple and have large purple and gold lettering. A lot of people that call us, or just happen to see us always say how they see our trucks everywhere. I am thinking of making at least a vinyl of my company name and number for the doors of my truck. Maybe make a couple magnet signs to put on my wifes car, my parents care etc. if they don't mind.

    Third how about a couple T-shirts. I know they can be a little expensive to make, but hey I wear them while doing lawn care and I have a uniform, and i can wear them everywhere else for free advertising.

    I think this alone would completely amp up my exposure and get some calls, you have to spend money to make money.

    For targeting specific neighborhoods I thought about mailing out a nice magnetic calendar with a brochure or something along the lines, these are really expensive but I thought it would be a decent idea.

    I thought about handing out pens, maybe have a bunch made and take them places like resteraunts, markets. etc. and see if i can leave a cup full for people to take.
    sigpic
    Carlisle Lawn Care

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    • #17
      You can get pens in bulk with your name on them for cheap. I have green and orange pens...I bought 500 for $185. I had them out as much as I can. My local beer store has a cup in there for me, I just fill it up when it gets empty.

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      • #18
        Google Places is a big help.

        Have you ever typed the name of something in Google, say "lawn care Houston Tx" and the company's pop up and it says website directions and if on your phone it says call... those are free!!! You have to Google, Google places and set it up, they mail you a verification to the address given and then it takes a few days to propagate.

        Anybody with an android that using the search, uses Google, so its well worth it.

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        • #19
          I have it on google places already if you search gardners pa lawn care mine is the first one, but I haven't gotten any hits.
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          Carlisle Lawn Care

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          • #20
            It's your decision, but make sure that if you DO decide to partner up**have a WRITTEN CONTRACT for everything between you and him. Talk it through with him and do not deviate from it to save your life.
            integritylawnpro.com

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            • #21
              Andrew, what was the final outcome????

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              • #22
                I decided to just do it myself, I had some door hangers out and have gotten a good response from them.
                sigpic
                Carlisle Lawn Care

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