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Has anyone ever heard of Just Mow It? TJ Justice

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  • Has anyone ever heard of Just Mow It? TJ Justice

    So I read this huge thread on Just Mow It owner TJ Justice. Anyway, this guy would have really competitive prices but would make up for it in huge volume. The thread was in 2005, and at the time he had over 2K accounts. So, part of the business concept was using 4 cylinder trucks, using 21" mowers and paying his employees by piece work.

    This thread really intrigued me and I wanted to ask everyone here what they thought about this? Good and bad please provide your thoughts.

    Thanks.

  • #2
    using 21" mowers and paying his employees by piece work.
    Getting a worker to walk around the edge to trimmer is hard but push a 21" all day good luck


    what size lawns?

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    • #3
      First off theres no snow in TX. So he can get away with a fleet of 2wd 4 cyl trucks. Saving a bundle on trucks, repairs, and gas.

      Second he doesnt do lots over 16k. You have to live in a populated city with lots of small yards. This also allows him not to use trailers and big mowers.

      Third they bill with auto payments at the beginning of the month. No need to chase payments or people owing money.

      Fourth theres a answering service so theres no missed calls.

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      • #4
        Around 8-14K sq ft. I'm just wondering what others have to think about this business model for a LCO.

        Great point on the lack of snow...definitely can't snow blow a parking lot. Keep the feed back coming. I'm interested on everyone's opinions of this type of operation.

        Thanks

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        • #5
          I sell mowing with a 21 as an upgrade. Does a better job and no damage to the lawn

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          • #6
            I sell mowing with a 21 as an upgrade. Does a better job and no damage to the lawn
            How does that work out? Do you try a percentage more compared to using a ZT?

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            • #7
              How does that work out? Do you try a percentage more compared to using a ZT?
              Two times as much because it takes 3 times longer
              My basic mow I pick what mower will work best/fastest

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              • #8
                the reason the cut looks so much nicer with a 21" mower, is because you are going a hell of a lot slower. You'll notice a big difference when you walk behind your walk-behind at "walking pace", rather than standing on it, going a little faster than "walking pace"

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                • #9
                  Two times as much because it takes 3 times longer
                  My basic mow I pick what mower will work best/fastest
                  Two times as much...that's a good idea there. How long have you been pricing it like that and how do customers like that?

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                  • #10
                    the reason the cut looks so much nicer with a 21" mower, is because you are going a hell of a lot slower. You'll notice a big difference when you walk behind your walk-behind at "walking pace", rather than standing on it, going a little faster than "walking pace"
                    Plus
                    z-turns compact soil
                    Rutting a lawn (even with changing directions)
                    turfing when turning (once and awhile)

                    Two times as much...that's a good idea there. How long have you been pricing it like that and how do customers like that?
                    most like the z-turn mow but the few the want the "best" need to know that takes time and time is money

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                    • #11
                      Plus
                      z-turns compact soil
                      Rutting a lawn (even with changing directions)
                      turfing when turning (once and awhile)


                      most like the z-turn mow but the few the want the "best" need to know that takes time and time is money
                      Yeah you have some good points there.

                      So going back to TJ Justice...would you structure a business like he did, if you weren't in the field mowing with 21", or even a 30" like a timemaster or the new Toro commercial 30" Turfmaster? If you had a large volume, would you use these smaller mowers because of the easy transition for new employees, hardly any training? Not to mention the maintenance on these are much less and easier to replace....thoughts?

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                      • #12
                        I do remember him. A lot of entrepreneurs on the forum try a lot of different angles to see if something will work better over another. Did you do a search to see if he is still in business or if he has a website?

                        That would be helpful in figuring out if the niche was worthwhile or not.

                        Also, which thread was it you were reading so we can all read it?
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                        • #13
                          I do remember him. A lot of entrepreneurs on the forum try a lot of different angles to see if something will work better over another. Did you do a search to see if he is still in business or if he has a website?

                          That would be helpful in figuring out if the niche was worthwhile or not.

                          Also, which thread was it you were reading so we can all read it?
                          Yeah from the looks of his website he's still mowing. Just Mowing.

                          Comment


                          • #14
                            First off theres no snow in TX. So he can get away with a fleet of 2wd 4 cyl trucks. Saving a bundle on trucks, repairs, and gas.

                            Second he doesnt do lots over 16k. You have to live in a populated city with lots of small yards. This also allows him not to use trailers and big mowers.

                            Third they bill with auto payments at the beginning of the month. No need to chase payments or people owing money.

                            Fourth theres a answering service so theres no missed calls.

                            i guess the bottom line is what ever works for him is the best route he can take with his business and if he is happy and making money, that is all that matters.

                            as far as saving money goes, i think that is open to discussion because with liabillity insurance, commercial auto and workers comp goes having smaller equipment is not gonna change those costs as well as have smaller equipment with a large scale of work means more employees.

                            with more employees the chance for mishaps rise and small trucks break as easily as the big ones do and they also cost money to fix.

                            as i said it depends on the lot size but cutting 1/3 of a acre or larger with 21 inch mowers seems a little extreme and using smaller mowers does not automaticly mean it is better for the lawn.
                            even though grass is grown and used on athletic feilds and lawns for people to walk and play on it really does not naturally like to be walked on too much and frequent foot traffic can lead to the demise of a lawn.

                            i myself personally think the extra lines and smaller stripes in the lawn look like crap but at the same time it all depends on the type of customer you have and what works best for your individual business.

                            i know plenty of guys that have built up big businesses but still only buy walk behinds and basic equipment because of two reasons,
                            1. they are not doing the work so they could care less if their cheapness makes it hard on anyone so as long as it is not them using it.

                            2. unless you babysit your guys all day or happen to have some guys you can trust it is a little hard to give someone a 13k mower and let them go to town and honestly expect them to take care and caution with it.

                            i find it hard to let my gear go down the road without me in it or supervising it.
                            i mean my trailer cost me 12 k and there is a easy 80 k sitting inside it and then the 4 door dump truck pulling it is another 65k and to hell if i am handing over the keys and letting someone go get em without being under my watchfull eye.

                            but once again it all depends on the type of client you are servicing and me myself there would be no way and no hope in hell in getting done what i got to do in a week with a bunch of 21 inch mowers even if i had a 100 of them.

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                            • #15
                              I like the "lean and mean" approach. Why someone would have $100k worth of stuff on one rig boggles my mind. I'd rather have multiple economic trucks with crew leaders I can trust doing hundreds or thousands of lawns a week while I sit on the beach in Costa Rica than be tied to my stuff, because I'm afraid something's going to happen to it.
                              Bill Arning
                              Owner - Arning Lawns
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