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  • #16
    How do you guys feel about buying,selling and trading customers?
    I think the best way is to hand out business cards to everyone you meet, when you go to the grocery store hand people your card, in fact in all public places that you go do this. Politicians when they want your vote, they shake your hand and hand you literature about them. Do the same for your lawn business.
    http://www.lunchesruslawncare.com

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    • #17
      Cost-effective marketing has to be 'cheap'.

      We have a very low response rate, so I spend money on business cards that act as my advertising. They look professional, and I save money.

      Printing out your own colored flyers is much more expensive and time consuming (quality paper, ink, folding, and even holding them going door-to-door). If you have flyers/pamphlets done professionally, you are throwing money away!

      With business cards, it's about $50-60 for 2000 of them. All you do is grab a big handful and go around sticking them in door jams.

      Make sure to leave space to write your estimates on them, along with expiry dates for the work you are advertising.

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      • #18
        All of my customers come from online advertisement. I have business cards in my little pocket ready to hand out to each person that I provide an estimate for. I don't waste my cards passing them out to random people ( This is a waste of marketing material).

        If I am lucky enough to generate a call from my online advertisement (Which I'm receiving at least 4-6 calls per day now), then I can set up a time and day for an estimate.

        As long as I make my appointment for the estimate, hand out my card, evaluate the work. I say your looking at around $150 to have this work done. This is where the negotiation happens.

        Some people will say okay and hop right on your price, others will try to low ball you. Hold your ground and stick with your rates. I tell people before I go out for an estimate that it's a minimum of at least $125. This eliminates those low ballers that want to only pay $40 for over 5 hours worth of work.

        Anyway, create a formula that works for you , and stick to it. If you can generate income by utilizing free advertisement online methods, you will save yourself plenty of income, time, and hassle.
        It takes at least two steps to be 3 steps ahead!

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        • #19
          I tell people before I go out for an estimate that it's a minimum of at least $125.
          When you say that, do you ever find customers get fixated on that number and if you price a job higher, they tend to balk and complain?
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          • #20
            When you say that, do you ever find customers get fixated on that number and if you price a job higher, they tend to balk and complain?
            I do the same thing when asked over the phone for a price. That way I'm not wasting my time. If you tell them the service starts at x amount and goes up depending on size they have nothing to complain about. A customer usually cant guess the size of the yard, gutters , or anything helpful for you to bid.

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            • #21
              Im trying to stay as local as possible, the business card idea seems like it would be a good one but I dont think it won't get "name recognition" with my business.
              Honestly I really dont care how I get customers I just need them, Im striving for a minimum of 30 bi weekly accounts. I have gotten a few calls from my google adwords ads but nowhere near what I thought I would get especially when I get a load of clicks and no calls. Proly the landing page but im working on changing that. Come to think of it, I dont think they are running right now anyway.

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              • #22
                By the way, when someone does call I get info obviously and let them know itll be a minimum of 30 and .50 a mile. And I sometimes offer 45 for full maintenance but not many people go for it but hey, I make more out of them when they decide they need the shrubs trimmed and weeds pulled.

                @ Steve, My marketing plan is almost non existent right now other than adwords,
                I really want to do postcards and eddm them but i'm to ocd about the way they look. So I end up never doing it.

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                • #23
                  If someone quoted me a "price per mile" on top of a mowing quote, I'd hang up and call someone else.

                  Just sayin'

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                  • #24
                    If someone quoted me a "price per mile" on top of a mowing quote, I'd hang up and call someone else.

                    Just sayin'
                    I agree 100%.

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                    • #25
                      point taken.. I wont be doing that anymore, good looking out..

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                      • #26
                        point taken.. I wont be doing that anymore, good looking out..
                        Go ahead and add it to the price just dont tell the customer. If they say your high just say I'm coming from _________. I already spend 20 minutes driving before I show up and I still have to get back.

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                        • #27
                          When you say that, do you ever find customers get fixated on that number and if you price a job higher, they tend to balk and complain?
                          Nobody really ever fixates on the price. Since it is a minimum, they already know how much they will potentially have to shell out. In my ads I put a ballpark range of a minimum $125-$350. So if I'm slightly higher then the minimum people don't balk. I also forgot to mention that these are for average family homes with standard front and backyards. Properties that have over an acre of weeds or additional trimming or any service will need to be estimated. The price will most likely be higher then $350. If I quote $750 for it they may say ok, in which I can work and profit, or if they say no then I don't have to do all that crazy work. Hope this answers your question.
                          It takes at least two steps to be 3 steps ahead!

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                          • #28
                            . If I quote $750 for it they may say ok, in which I can work and profit, or if they say no then I don't have to do all that crazy work. Hope this answers your question.
                            I find that if I quote 'high' I dont get the job that I didn't want to do, However sometimes I do, so I just go down to Home depot grab a couple of Mexicans and put then to work. They get the job done I pay them 50 each for the day, and make good money-and still dont do the work, WIN WIN

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