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selling weekly service vs.bi-weekly

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  • selling weekly service vs.bi-weekly

    So far I have 2 will call as needed customers and the rest bi-weekly. Any time I've mentioned weekly service it's shot down pretty quick.

    Any advice on selling weekly services?

  • #2
    Charge more for bi-weekly. If a weekly lawn is $25 then make a bi-weekly lawn $32 or even $37 (1.25-1.5x).

    Warm season grass is different than cool season grass so you may not need mowing as often. Just take advantage of that and make more money per cut.

    Otherwise if you only want to offer weekly services just turn down the bi-weekly and as-needed jobs.
    Last edited by mark123; 07-05-2012, 01:24 PM.
    Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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    • #3
      How are you finding these bi-weekly customers? It could be there area other marketing methods that could help you attract higher quality customers. Also, do the areas differ where you are mowing weekly vs. bi-weekly?
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      • #4
        So far I have 2 will call as needed customers and the rest bi-weekly. Any time I've mentioned weekly service it's shot down pretty quick.

        Any advice on selling weekly services?
        I qoute as a monthly or yearly price. If they ask for bi weekly, I tell them it is the same price have 58 customers now and just picked up one more today

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        • #5
          Charge more for biweekly because of the pain in the a$$ factor alone.

          Our lawns are drying up here to the point where even the biweekly accts don't need cut this week. "Can you skip this Friday and come next week?"

          Well, if you are doing biweekly jobs and have a brain in your head, you schedule OTHER biweekly accounts for the "other" week. Now if I push all this Friday's biweekly accounts to next week, I have TWO FULL DAYS worth of work to do in ONE day unless I NOW move the OTHER group of biweekly accounts back another week.

          Aside from the extra growth to deal with, and the cheap clients that usually accompany it, a biweekly job is usually a pain in the butt.

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          • #6
            @ mark123 thanks i'll try offering a small discount for the weekly service.


            @steve i don't have any weekly customers so far but i think the quality of the customer does have alot to do with. The majority of my customers are renters not homeowners, so it seems like they are more interested in just keeping the grass mowed instead of improving it.


            @stevefl201 I like the idea of yearly services alot. Something i've promoted from the start. I'm curios how you sell this. Does the customer seem ok with you being there less in the winter and heat of summer since you'll be visiting maybe weekly during peak months? Do you offer additional services during the slow months for the same monthly price so you are still working on there lawn?


            @Hedgemaster agreed, alot of it has to do with the lack of rain here also. My bi-weekly lawns aren't growing enough at the moment to even think about mowing weekly right now since none of my clients are watering. I have been able to split my customers between the 2 weeks so I have half 1 week and the other half the next.

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            • #7
              Biweekly lawnmowing

              Here in the Berkshires the grass is two hundred years of cow and chicken poo so, we are still mowing on a weekly basis. Some people have asked us to not come this week (no rain for the past like 10 days) and I understand. Mowing now would cause the grass to go dormant and cast a brownish tint across the lawn.
              Resort to other landscape/caretaking tactics; awesome weather for powerwashing the customers house or garage. Field mowing is big out here too. Stonework and driveway installs bring in much needed revenue, prickers and brush are peaking out as well so offer to do a cut back and charge hourly. Good Luck!!

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              • #8
                selling weekly service

                Contracts...up front and in your face!!!! Jesus loves you but get it in writing!
                You see, a quality customer will understand the lawn is the prime focal point of the property. When the lawn always looks good, people walking/driving by ALWAYS notice. Homeowners never have to think twice about the weekend or guests stopping in and the condition of the lawn.
                You are selling peace of mind, just as a mattress dealer sells sleep. Customers become conditioned when they know the lawn never needs attention and the only way that will ever happen is with a contract.

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                • #9
                  i don't have any weekly customers so far but i think the quality of the customer does have alot to do with. The majority of my customers are renters not homeowners, so it seems like they are more interested in just keeping the grass mowed instead of improving it.
                  How are you marketing where you are reaching more renters than owners? Can you alter your marketing method to reach out to more home owners instead?
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                  • #10
                    How are you marketing where you are reaching more renters than owners? Can you alter your marketing method to reach out to more home owners instead?
                    So far marketing has been word of mouth, placing business cards out on the counters of local stores and an ad on craigslist.

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                    • #11
                      Are there wealthier areas in town that you could go door to door with some flyers to see if you could reach out to them?
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                      • #12
                        In my area, because of the sandy soil conditions, it is hard to find people that want it mowed every week. Unless they fertilize, which I try to upsell. Most of the people I mow for, have second homes up here, and they don't put much money into the lawn. I am not turning down any work at this point just starting out. It is what it is. If your area is just that way, you may have to upsell on different services or get more accounts.

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                        • #13
                          The weekly customer draw backs are. Lets say you are a one man show. and you can mow 10 average lawns a day at one hour or less per lawn. You work 5 days a week that's only 50 customers. You can get some other work to keep you busy with 50 customers but you can only trim stuff and do mulch every so offten. In other words, you might run out of things to do for them. plus if you want to mow the same lawns on the same day every week then every thing has to go perfect all the time. Good luck with that. Plus it's hard to find weekly customers in a small area. Most people think once a week is to offten. If you can find enough to keep you busy, I think you'll find that the drive time each day will be more than you would like. Around here we mow about every 10 days (about) A one man crew can do around 90 customers if he has his act together. That also gives you tha oppertunity for other work. Just my .02 cent.

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                          • #14
                            In my area, because of the sandy soil conditions, it is hard to find people that want it mowed every week. Unless they fertilize, which I try to upsell. Most of the people I mow for, have second homes up here, and they don't put much money into the lawn. I am not turning down any work at this point just starting out. It is what it is. If your area is just that way, you may have to upsell on different services or get more accounts.
                            Don't forget that if you want to sell fertilizer you need a triangle on your truck and the guys that have them spend a lot of time and money for the privilege to do that work.

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                            • #15
                              I use this method: after I get a call for a bid I give the costumer two options
                              weekly service is $30 a cut with free herbicide weed maintenance OR $40 a cut bi-weekly and $15/bottle for herbicide. Or what ever prices, biweekly always is more.

                              I also briefly discuss (if they are not already sold) that It is easier for me to keep their property in top-notch shape by having weekly service and they are in-fact, getting far more value for little more money.

                              I've learn I HATEEEEEEEEE bi-weekly barring July and August when I enjoy a bit more free time anyways.

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