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How to improve the bikini lawn care business

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  • How to improve the bikini lawn care business

    If you don't know, one of our friends and forum member Lee from Tiger Time Lawn Care has really found amazing media attention just recently.

    In order to help him take this media attention and run with it, I am asking all of you to be creative and let's all brain storm some ideas Lee could do to push this to the next level.
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  • #2
    This is from The Big Lebowski

    Quote[/b] ]I would definitely look into the franchise thing but also look into somehow trademark/copyright/patent it.

    It might be a good idea to hire a PR (public relations) person.

    You know Hooters started with one location, and have grown tremendously. They have their own airline, credit cards, magazines - and tons of other stuff. The product marketing is insane. I would imagine they make almost as much on the products as they do on food! They have corporate owned locations and franchised locations.

    But I would absolutely not let this go without speaking to other people about what/where to go next. A PR/marketing advisor might be the ticket. I have read about companies outgrowing the limits of it's founders. They usually hire people that can handle the job and they either remain as largest shareholders with no real involvement or Executive CEO's that basically just oversee what others are doing or they sell the concept while it's hot (always keep a stake in it though) and walk away never needing to work again. The founder of Ebay is an example, he hired a CEO, it got to big for his skill level.

    This could be something big, or it might just be a brief 15 minutes of fame. Either way I would take it as far as I could. I would keep the spotlight on me as long and as far as I could. That would be my advice. Here some quick thoughts, have Tiger Girl contests, have the Tiger Girls show up for events (these don't actually have to be real lawn care girls), make a Tiger Girl calendar each year, roll out a clothing line with t-shirts printed with sayings like "I'm a Tiger Girl" or smaller infant shirts saying "Tiger Girl in training" etc. The list is endless. But ultimately, like I said milk it as far you can. Maybe even books and DVD's lawn related or not.
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    • #3
      Great Ideas!

      The thing that I have been thinking about is should it simply be bikinis and lawn care? Should some sort of uniform be made that can be trademarked? When you look at hooters, they have the orange and white colors. Playboy has the bunny ears. What should Tiger Time's theme be?

      Should they go along with the tiger theme? Maybe orange and black? Maybe tiger stripes?

      Could they still get a lot of attention if his staff wore a uniform that consisted of a shirt and shorts?
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      • #4
        Or what if you changed it to look like this?
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        • #5
          Or this.
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          • #6
            Or a tiger striped bikini. After all, its the bikini that is bringing all the attention.
            Northern California

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            • #7
              That is very true littles. I as just concerned if osha gets involved, can an employee legally wear a bikini while operating a mower. Maybe they can and maybe they can't I don't know.

              Then you could go with a logo like this.
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              • #8
                He could get a trailer and do something like this.
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                • #9
                  The back of the truck could look like this.
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                  • #10
                    Another truck idea
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                    • #11
                      Now add them all together and you get this.
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                      • #12
                        Also maybe part of the uniform is that the shirt can come off and you could have a bikini top. Maybe the bikini top can be worn underneath at times depending on the weather? Maybe a bikini bottom can be worn underneath the shorts too?
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                        • #13
                          I see your point about osha. But how much more protection can a short shirt give you than a bikini top. I am curious to find out osha's take on that.
                          Northern California

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                          • #14
                            Quote[/b] ]I see your point about osha. But how much more protection can a short shirt give you than a bikini top.
                            Maybe there could be a different fee. Say one if you want the bikini lawn service and another less expensive if you want the Tiger Time girls in their shirt and short outfit?

                            Here is a flyer idea you could use. Maybe have the girls all dressed up in the outfit and have them hand them out in the area. I don't know how much advertising you will need to do now considering you have basically been across the planet But in case you need some more ideas, here you go.

                            Download the pdf file here.

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                            • #15
                              How about Lee as a product pitchman? What if he were to endorse lawn care products? Can you think of other companies this could work with?

                              Let me know your thoughts.
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