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Simple beginnings to big business

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  • Simple beginnings to big business

    It's always nice to read stories how a simple beginning leads to a big business. Read how Lucy & Mike got started and you will see you can make your business a success too.

    Growing Forever Green Garden, landscaping center celebrates 25 years - When Lucy Hershberger, 46, and her husband Mike, 47, started Forever Green, a garden and landscaping business, they only had a pickup truck and some hand tools.

    Mike had just been laid off, and he started mowing lawns and trimming hedges to make money. Lucy was a pre-business major at the University of Iowa.

    Lucy Hershberger said it was a humble start. Now, 25 years later, she said she can look back at all the stepping stones that turned a lawn-mowing business into a thriving landscaping, nursery and garden center at 125 Forevergreen Road in Coralville. The business is celebrating its silver anniversary all throughout June.
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