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  • #16
    Trust me this is not a big deal at all!!! There has always been, and always will be some one cheaper than you. Who cares. All you need to do is add more value and you will have more clients than you could possibly dream off! Some people will always be concerned about price. these are the customers who are not worth having.

    If you are concerned that you are losing alot of clients due to this add then the solution is simple. You can advertise a special trial price. "Try us today for only $5."

    THis might sound like a silly idea but when you work out how much the life time spend that you will get from your customer it really makes sense.

    When you turn up offer an incredible service. Really give them an enjoyable experience.

    When you give them the quote for the second cut they won't care if it is more than $15. you have already build up a relationship with them. They know and trust you.

    It really is that simple! i have built a large lawn business completely from this concept. Try it your self and I am sure you will be amazed.


    that makes sence i posted a new add i just put " lawn care service phone # and 1 free cut with all new customers "
    we will see how that works out but heres the catch they have to sign a contract in order to to get the free cut and it cant be used with in the 1st or last month of the season so i dont get burned

    Thanks for the advice !!
    Last edited by boog; 02-22-2011, 11:53 PM. Reason: left out something

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    • #17
      that makes sence i posted a new add i just put " lawn care service phone # and 1 free cut with all new customers "
      we will see how that works out but heres the catch they have to sign a contract in order to to get the free cut and it cant be used with in the 1st or last month of the season so i dont get burned

      Thanks for the advice !!
      Let me know how it all works out for you. It would be nice to hear a great result.


      I am not 100% sure if you will get a huge conversion rate from this. Having that catch is a rather large "catch." If you are only going to give it away free if they join a contract then you should definitely mention that in your ad. There is no quicker way for a client to lose trust in you if you don't put all of your conditions in the ad.

      Imagine if you saw a Wallmart ad on t.v saying they were offering a free ice cream for everyone who had never bought from them before. "This is great" you think to yourself because you love ice cream. You jump in your car with the biggest smile on your face. You are so happy and can't wait to devour that ice cold treat.

      You arrive at the store and your heart sinks. You feel betrayed. Your soul is crushed. You are only allowed a free ice cream if you sign a contract to buy an ice cream every month for the next year. On top of that you aren't even allowed you free ice cream today. You have to wait until next month.

      Are you going to go back to wallmart any time soon? I doubt it. You probably would even go so far to tell as many people as possible not to shop there!

      I always try to build a relationship first and sell second. This might seem hard to believe but if you give some thing free with no strings attached most people feel obliged to return the favor.

      I use to run a similar promotion when I first started out. For every 200 flyers I posted out I got 12 responses. Out of those 12 responses 11 people would become a long term client. (You normally need a follow up call or letter as well just to help seal the deal.)

      For the one in 12 people who didn't join up, well who cares! I was doing great with out them.

      I would love to here your thoughts on this. Either way it is great to see you are not as concerned about the Mr $15 man anymore!!

      Lets us know how you get on.

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      • #18
        I use to run a similar promotion when I first started out. For every 200 flyers I posted out I got 12 responses. Out of those 12 responses 11 people would become a long term client.
        How was your promotion worded when you used it?


        (You normally need a follow up call or letter as well just to help seal the deal.)
        How would you do this? Would it go out to the same people who got the initial flyer?
        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
        Download your Free trial of Gopher Lawn Care Software.

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        • #19
          You could just sub the work to him at that price. Give him a $400 job and pay him the $20. Then just for fun tell him afterwords. Then he will realize how hes bankrupting all of us.

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          • #20
            The saying "you get what you pay for" comes to mind. The guy most likely does a lousy job if he's charging $15. You don't want customers who want to pay $15/cut. People who jump at that deal will most likely not even pay.

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            • #21
              I got tired of seeing this aholes add so i called him asked a few questions
              1. how do you charge by the foot , the hour , ect.?
              2. how many years have you been doing this ?
              3. Are you licensed ?
              4. Do you have insurance ?


              Answers :

              1. $15 for for all
              2. 10 years
              3. NO
              4. NO

              so the next week in the paper he is now posting he is licensed and insured
              well to add to the bull s#it i open the paper there is now atleast 20 new adds for people trying to cut grass cheap so now my bread and butter has turned to crackers and rain water i cant afford to cut a 1/2 acre lot for $20

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              • #22
                Are there ways you feel you can differentiate yourself?
                - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                Download your Free trial of Gopher Lawn Care Software.

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                • #23
                  Use it to your advantage. Put a line in your ad that says

                  " We fix $15 cuts"
                  lol i like this one

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                  • #24
                    Are there ways you feel you can differentiate yourself?


                    Yea im a professional and businessman i go the extra mile for my customers you get what you pay for

                    for instance today it was cold around 50 degrees i still went out and mowed it even snowed for a while i stayed and got the job done i didn't see no $15 Joe out mowing

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                    • #25
                      It's really funny but that 15 dollar a cut guys are erally doing a ot of business, in the poor parts of town!

                      I charge what I need to make money, and work inthe wealthy parts of town, and make good money.

                      Let the lowballers go, they will go broke when thier walmart mowers breakdown, and they cannot get them fixed, I laugh at them to thier face.

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                      • #26
                        i think the most obvious thing that gets overlooked is it takes years and years to build a good money making business in this industry.

                        sure you can put out some flyers and a couple newspaper ads or whatever and get some results and be making some money in a short while and that is all well and good.
                        the problem is most of these people that you get responding to the new jaunty ads are the bottom feeders who are quick to hire based on price.

                        any high end property owner that is not a poser and is trully worthy of the home they live in go by word of mouth from their other rich freinds or choose to entertain offers from businesses that target market them.

                        the point i am trying to make is when you start a business in the landscaping field it is a decision you make for the long haul, it is not a get rich quick scheme and anyone who thinks they are gonna revolutionize the business will get slapped back down faster then side car susie.

                        in my opinion when you start a landscape business you have to veiw it as something that is gonna pay offs many years from now and you will have many a days where you break even or struggle to get by.
                        joe $15.00 cuts is not gonna be around long enough to realize that and if he does last he is gonna have to change his tune.
                        you will never be able to do anything about the low ballers and all you have to do is stay away from the neihborhoods that hire these guys.

                        it's real easy because the properties the low ballers take care of look like crap and do the bare minimum and the people who have a landscape that looks like disneyland don't hire low ballers.

                        it takes a lot of experience and know how to make properties look pristine and any guy who does not have the smarts to charge accordingly probably has no clue about anything else.
                        we are not the only ones who can see this, the true indescriminate lawn care consumer can see it as well because they compare their yard to everyone elses.

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                        • #27
                          WOW I don't know what to think because as some of you on here know I do charge $15 for lawn service. I Have about 60 home I cut for $15per week, however if you don't want weekly service the I charge $20-$25. Now these prices are only for townhomes and the yard are small takes about 15-20 mins. Does that make me a lowballer? I like these kinds of homes because they are small I can do about 4-5 per hour and not move my truck. I do a great job these clients refer me to everyone moms,co-workers, friends, etc and they sometimes have nice high$$ homes, I don't charge the referd client $15-$20. The smaller homes will buy add-ons before the larger homes

                          Leon
                          Can You Envision the Possibilities...We Can!
                          www.Envisionlawn.com
                          1-888-412-LAWN
                          Can You Envision the Possibilities... We Can!
                          www.Envisionlawn.com
                          1-888-412-LAWN

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                          • #28
                            weekly trading post
                            Sounds like a place to get cheap customers. I ask myself where would my mother look for lawn care, she would never open a "Trading post" and she would never hire a $15 mower. I have her and her friends look at all my ads before printing to see if they would call.

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                            • #29
                              WOW I don't know what to think because as some of you on here know I do charge $15 for lawn service. I Have about 60 home I cut for $15per week, however if you don't want weekly service the I charge $20-$25. Now these prices are only for townhomes and the yard are small takes about 15-20 mins. Does that make me a lowballer? I like these kinds of homes because they are small I can do about 4-5 per hour and not move my truck. I do a great job these clients refer me to everyone moms,co-workers, friends, etc and they sometimes have nice high$$ homes, I don't charge the referd client $15-$20. The smaller homes will buy add-ons before the larger homes

                              Leon
                              Can You Envision the Possibilities...We Can!
                              www.Envisionlawn.com
                              1-888-412-LAWN


                              you are pricing to some degree what your market will bare and allthough you choose to work a little cheaper you seem to have everything bulked up so it helps.

                              the dollar amount being refferred is more of a token number and the low ballers that i am talking about are guys that do 50 to 60 dollar homes for $20.00. that is a low baller.

                              from what you have described in previous threads and this one you don't come off as a low baller at all and from the size properties you are doing you are probably on the low side of average for pricing.

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                              • #30
                                WOW I don't know what to think because as some of you on here know I do charge $15 for lawn service. I Have about 60 home I cut for $15per week, however if you don't want weekly service the I charge $20-$25. Now these prices are only for townhomes and the yard are small takes about 15-20 mins. Does that make me a lowballer? I like these kinds of homes because they are small I can do about 4-5 per hour and not move my truck. I do a great job these clients refer me to everyone moms,co-workers, friends, etc and they sometimes have nice high$$ homes, I don't charge the referd client $15-$20. The smaller homes will buy add-ons before the larger homes
                                Based on the situation you describe, your pricing system seems to make sense. However, the potential issue I see is that you are depending on having multiple clients in close proximity in order to maintain that low price. The only question is if you lose, say, half of those clients for some reason, does the $15/lawn earn you any profit? Assuming it doesn't, and you now have to decide to raise the price in order to retain the remaining clients at a profit, would they go along with the raise in price?

                                It begs the wider question, which is: Should the price offered to a client reflect your expectation that other clients are in close proximity, therefore allowing you to charge less and still draw profit? Or should each price offered to each client be considered as an individual profit stream, independent of the existence of other clients for the price to remain profitable?

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