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But as Mark pointed out, you may not gain much from a gross income poll. A lawn care company could easily take on plenty of jobs they either broke even on or even lost money on.
From an outsiders perspective, a gross income may appear impressive, but once you find the net income, you might be disappointed.
Exactly, Net pre tax income everything else is just a number and doesn't mean much, unless you are comparing companies and want to determine which has the best ROI comparing the percentages of gross vs net.