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A business misperception or is it true?

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  • A business misperception or is it true?

    How often when someone is getting into the green industry do you hear the following:

    "Why do this?

    I think there is a huge void in the lawn-care business. A lot of people can be taken advantage of. I have knowledge in this area and I think I can really help people. I just want to offer reliable, honest and educated services to residential areas."

    Do you find this to be the case or is this a misperception? Is there really a 'huge void?'

    This was taken from a business profile on Dan Bantell Owner and operator of DB Lawn Solutions.
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  • #2
    My personal opinion is that yes, you can take advantage of people very easily if you wanted to. Case in point today. I was spreading some black dirt for a customer, I quoted them on the price and they agreed. Well, I came up about 1/4 yard short. I could turn around and charge that customer for that extra dirt, but since it was my fault in miscalculation I will absorb that cost.

    I can't believe the number of times I hear wrong information when I take over a new customer from a previous LCO. I am just amazed that the LCO would first tell them that, and then next for them to believe that.

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    • #3
      Good point and good example.

      Have you found customers appreciative of when you handle things honestly?
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