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Joe Coulombe of Trader Joe's

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  • Joe Coulombe of Trader Joe's

    There are a lot of great hidden gems on the internet. Here is one from

    Fascinating stuff. I love stories of how businesses got started!

    What do you think of this?

    Joe Coulombe launched the first Trader Joe's in 1967. Targeting the "overeducated, underpaid" customer, Trader Joe's became one of the first "green" markets with one the largest selections of alcohol in California. Joe talks about the importance of not only keeping the customer happy, but also the employee.

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