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This is a company that totally hits their target market by sponsoring a race car. Guys who like hunting and fishing like watching nascar. Can you imagine if they were able to buy an NFL team and call them the Missouri Bass Pro's!
Here is a marketing idea that Bass Pro Shops sponsors.
The BBQ Bonanza is an annual event held to raise money for local charitable organizations. The 2007 event will benefit the Independent Tribune's Newspapers In Education (NIE) program & the Central North Carolina Council Boys Scouts of America. The family event features a barbeque
cook-off in which teams compete against one another to see who has the best pork barbeque, grilled chicken and baked beans. In addition to sampling contestantís food, patrons are also treated to live entertainment and kidís activities.
Here is an outdoor fitness festival Bass Pro Shops is sponsoring.
Interesting marketing idea!
[i1st Annual Bass Pro Shops Springfield Marathon, Annual Maynard Cohick Half Marathon, annual Ozark Greenways 10K-5K run, Cox Health Wellness Walk, Fitness & Health Fair, Wonders of Wildlife behind the scenes tour & animal champion camp, Springfield-Greene County Park Board Outdoor Adventure Skills.[/i]
Exciting Adventure Trips starting from Bass Pro Shops, coordinated by Springfield-Greene County Park Board. The Adventure Bus will transport participants to metro locations for any of 6 exciting adventure trips from camping, camp & Dutch oven cooking, canoeing, fishing and caving excursions. Adventure bus will depart Bass Pro at 1 p.m. Ė last bus departs Lake Springfield by 5 p.m. Select 2 for the price of 1. Register for one session, get one session Free!