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jasonw
09-09-2009, 11:37 AM
Ok so I got a call yesterday, Maybe she was pulling my leg being cheep or maybe not. Anyway she wanted her lawn cut for her B day party this weekend. She said its a very small long "Use to take her only 10 minutes to cut" however its 30 minutes from my house so we are going to say 1.5 hours. I explained the problem we have is the cost, My charge would be so high it would look bad because I have to drive so far. Anyway she said all she could afford was $20. I thought on it and figured what the hell "Happy Bday" Why turn down work. Then I thought maybe that would be good for promotion. $20 mowing s for the month of September. Dose that sound like it could bring in some business or am I cutting my own throught?

CHEESE2009
09-09-2009, 11:52 AM
Then I thought maybe that would be good for promotion. $20 mowing s for the month of September. Dose that sound like it could bring in some business or am I cutting my own throught?


I'm doing that now. If you figure it wont become a hassle, I say go for it!

It's pretty much EARLY advertising :D

Write up a letter saying your giving reasonable prices so people can witness the quality our your work!

Don't give the special to your current clients :P

arthur712
09-09-2009, 12:08 PM
Monthly Specials is a great way to get your name out there.

Like Breeze said! It will let you show how great your work realy is!!!

jasonw
09-09-2009, 12:13 PM
I'm doing that now. If you figure it wont become a hassle, I say go for it!

It's pretty much EARLY advertising :D

Write up a letter saying your giving reasonable prices so people can witness the quality our your work!

Don't give the special to your current clients :P

Oh yeh for sure only for new clients. I'm not trying to undercut or anything I just figured it would be a great way to draw attention to myself and get me out there more. I am realizing now its a whole different ball game. Its not just me looking for work but now I have an employee that is counting on me to keep him working. I would hope this would be the hook line and sinker to get mew clients. I could do a good job on there lawn, give them a flier with there invoice explaining what the prices are if they wish to continue the service after September and hope some of them call me back.

StartALawnCareBusiness
09-09-2009, 01:20 PM
and hope some of them call me back.


Jason:

You have a great idea with your cutting special. But don't just "hope" they call you back.

Show up at their doorstep with full intention of winning them over as a full time customer. Have an agreement letter ready for them to sign agreeing to let you cut their grass for the next 12 months.

If they decline, have a 2nd option for them. Leaves need raking, driveway needs edging, gutters need cleaning, etc.

Seriously, think about it...you're spending 90 MINUTES WITH AN EMPLOYEE with the intention of only making $20?

Have it in your mind that you are going to make $100 on this job. You may still only come away with $20 but at least TRY right there...on the spot. Don't just "hope" you'll eventually get a new customer out of it.

You're doing great.

Good luck:

Keith
If you want to make serious money, you've got to turn it up a notch.

Steve
09-10-2009, 11:12 AM
Then I thought maybe that would be good for promotion. $20 mowing s for the month of September. Dose that sound like it could bring in some business or am I cutting my own throught?

Great thoughts!

You got me thinking. What if you found out when the homeowner's bday was and the week of their birthday, you either gave them a discount for the mow or you gave it as a freebie. You would also give them a birthday card while you were there.

Maybe you could make this provisional on them signing a yearly contract.

jasonw
09-10-2009, 12:39 PM
Great thoughts!

You got me thinking. What if you found out when the homeowner's bday was and the week of their birthday, you either gave them a discount for the mow or you gave it as a freebie. You would also give them a birthday card while you were there.

Maybe you could make this provisional on them signing a yearly contract.

Well to make a long story short I cant do any of that. I can win them over with good work but I don't and wont use agreements or contracts. The way I see it if I drive down the road and mow a lawn for $20 I still make money. Maybe only $2 but its still more than I had. I don't believe in contracts and just cant use them. Also I pride myself on not pushing the customer for more work. The biggest complaints I get from new customers is how pushing the other guys are about wanting to redo the deck or trim the trees. I tell them if they need something done I will do it but I will not push them. If I see a problem I will bring it up and offer to fix it but I will not push them. I have gotten and kept most of my client using these tactics and think it could be detrimental to business and my name to change now. I am very confident that I will retain at least %50 of the new clients from only quality work and reasonable prices.

picframer
09-10-2009, 08:18 PM
Jason:


Show up at their doorstep with full intention of winning them over as a full time customer. Keith

You know Keith has spoken the golden rule, if you go in with a winning attitude you will win, sure you will have obsticles from time to time, reading buying signals and having the confidence and attitude that this job is yours will show, clients will see it and you will get it.

Steve
09-10-2009, 08:40 PM
Also I pride myself on not pushing the customer for more work. The biggest complaints I get from new customers is how pushing the other guys are about wanting to redo the deck or trim the trees. I tell them if they need something done I will do it but I will not push them. If I see a problem I will bring it up and offer to fix it but I will not push them.

This is another topic that is very interesting.

How does one define 'pushing' in this context?

When you see a problem and bring it up, do you offer to fix it for $X price or do you say, I can fix that?

What's the best way for you to bring it up to hopefully create an upsell and what's the best way for a customer to have it brought up so they might buy?

picframer
09-10-2009, 08:47 PM
This is another topic that is very interesting.

How does one define 'pushing' in this context?

When you see a problem and bring it up, do you offer to fix it for $X price or do you say, I can fix that?

What's the best way for you to bring it up to hopefully create an upsell and what's the best way for a customer to have it brought up so they might buy?

Tell them straight up, I should post one of my proposals.

I tell clients, look, there is a host of things that you probably would like done and yes we can do it all however we encourage customers to take it a step at a time so what we do is make a list and price each item, we place it in the priority we think it should be considered however you are free to jump around the list as you wish, you decide what you would like done and when, this way we do things in stages in an orderly fashion, I am here to tell you for me this works every time.

Steve
09-11-2009, 11:35 AM
I should post one of my proposals.

I'd love to see it !

jasonw
09-12-2009, 02:33 PM
This is another topic that is very interesting.

How does one define 'pushing' in this context?

When you see a problem and bring it up, do you offer to fix it for $X price or do you say, I can fix that?

What's the best way for you to bring it up to hopefully create an upsell and what's the best way for a customer to have it brought up so they might buy?

I feel pushing is for example one of my clients called another service for a quote as well as me. The other guy asked if they had any other work to do "she just wants her lawn mowed every 2 weeks" she said they needed the deck replaced but not now. When the guy showed up he came with a contractor for the deck and several other people who invaded the clients privacy by snooping around her property without permision. She eventually asked them to leave. I see that as being pushy. Last week while trimming a bush on top of my lader hanging on to the eve, I notice the fascia board falling off. I explained the next time I came out I would fix it "2 nails, no charge" That is being a respectable person. Looking out for the clients who a lot of the time become friends and not being a money hungry pig charging for something that will take you 5 seconds. That is not being pushy but there is a method to the madness. I am such a nice person for fixing this problem for free I am sure to be retained by the client for good gestures like this and should I every or my employees ever make a mistake it is quickly forgiven because of our generosity. I am the only one that thinks this way. My workers feeling the job is paying by the hour so its ok to take all day. My thought is if my lawn guy took all day I would fire him. I want them in and out ASAP so that's what I require. My thinking is do what you were hired to do but if you see something that would look better this way or the law requires that way offer to do it and leave it at that. If the customer wants it done they will let you know but to do the aforementioned "show up with contractors without consent" you curse any chance of getting the job and just piss the people off. I enjoy this though because that's why I get the jobs. All the other locals are hurting and bushing for work when I am not.

Steve
09-13-2009, 12:35 PM
Very good point. There are many different ways to handle a situation and I can understand where you are coming from.

brain
09-15-2009, 07:51 PM
I'd love to see that proposal as well picframer. Sounds like a great Idea!