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View Full Version : Learning from other industries


Steve
05-16-2006, 09:39 PM
When you get a chance. Read the article link below. It talks about how to promote a carwash, however we can all learn a lot from it. There is no doubt many of the basics apply to the green industry as well. This section specifically talks about how to promote using door hangers. It has some great ideas.

If you read through it let us know what you learned and what you may try next.

8 tricks to increase customer traffic (http://www.carwash.com/article.asp?IndexID=6636157) - Have a contest where employees pass out door hangers in their neighborhood and around the carwash.

The hanger could be designed as a personal invitation from the employee and contain special discounted offers so customers feel compelled to visit. The employee who brings in the most customers wins a prize.

In addition, the customers could be given a chance to win a free carwash or a year’s worth of free washes – two free carwashes a month – via a drawing.

One full service carwash owner at the Car Care World Expo noted they had a 12 percent response on a door hanger promotion they did in their community.