Steve
05-08-2006, 11:17 AM
Here is a quote "Customer retention rates declined in the quarter" I think this has to do with Troy taking away business from them http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/smile.gif Nice work Troy LOL
If you read below you will see their revenues are up from last year.
Press Release (http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060508005698&newsLang=en) -
TruGreen ChemLawn
TruGreen ChemLawn reported first quarter revenues of $137 million, up 11 percent compared to 2005, aided by an earlier spring than last year in several operating regions and a two percent increase in average application prices. Partially offsetting the revenue growth was a four percent reduction in customer counts that resulted from the timing of new customer sales due to the continued shift from first quarter telemarketing efforts to other methods which are more heavily concentrated in the second quarter. Customer retention rates declined in the quarter, but new sales methods and improved customer care programs are expected to lead to more favorable retention trends and overall customer count comparisons for the year as a whole. Operating results for the quarter improved by approximately $4 million over prior year levels, resulting from the increased revenues, partially offset by higher fuel and health benefit costs.
TruGreen LandCare
TruGreen LandCare reported first quarter revenues of $99 million, down slightly compared to the prior year. Strong revenue growth from enhancement sales and modest growth in contract maintenance revenues were offset by a decline in snow removal revenues. Excluding the snow removal business, which is very profitable but accounts for a small percentage of full year operating activity, revenues increased by seven percent. As a result of the reduced level of snow removal and higher fuel costs, seasonal operating losses increased approximately $1.5 million compared to prior year levels.
If you read below you will see their revenues are up from last year.
Press Release (http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060508005698&newsLang=en) -
TruGreen ChemLawn
TruGreen ChemLawn reported first quarter revenues of $137 million, up 11 percent compared to 2005, aided by an earlier spring than last year in several operating regions and a two percent increase in average application prices. Partially offsetting the revenue growth was a four percent reduction in customer counts that resulted from the timing of new customer sales due to the continued shift from first quarter telemarketing efforts to other methods which are more heavily concentrated in the second quarter. Customer retention rates declined in the quarter, but new sales methods and improved customer care programs are expected to lead to more favorable retention trends and overall customer count comparisons for the year as a whole. Operating results for the quarter improved by approximately $4 million over prior year levels, resulting from the increased revenues, partially offset by higher fuel and health benefit costs.
TruGreen LandCare
TruGreen LandCare reported first quarter revenues of $99 million, down slightly compared to the prior year. Strong revenue growth from enhancement sales and modest growth in contract maintenance revenues were offset by a decline in snow removal revenues. Excluding the snow removal business, which is very profitable but accounts for a small percentage of full year operating activity, revenues increased by seven percent. As a result of the reduced level of snow removal and higher fuel costs, seasonal operating losses increased approximately $1.5 million compared to prior year levels.