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View Full Version : Starting a new bikini lawn service in Fort Wayne IN


astallard
06-24-2009, 08:13 PM
I have recently started a bikini lawn service in Fort Wayne IN. I was wondering if anybody has any ideas on how I can grow my business. It seems pretty slow and sometimes dead at times. I have recently added a bikini car wash and bikini outdoor maids to the list of activities that we do. Everybody wanted us to be indoor maids at first and I do not want to do that so I created the outdoor maid service, to go along with our lawn mowing. I get plenty of calls mainly from my whatzup advertisements. My craigslist ads really have not generated anything in quite a while.
Sometimes I feel that my prices are too high but they are lower than any of the bikini house cleaners here in town. I charge $65 for a 1/4 acre or less and the indoor cleaners want $80 an hour. My bikini outdoor maid service is $65 an hour so I am still the lower price. I am just curious if anybody out there has any ideas on how to generate more business. I get the calls but they either think the price is too high or not sure if their neighbors would appreciate it. Please feel free to check out my website at www.myspace.com/lawnangels to see the pics of my team and our videos we made to show off our services that we offer.

I have seen some of your tv shows on talking about starting lawn care businesses and how to operate them. Last year I was on youtube doing a project for my college class and I came across the GopherHaul show on the bikini lawn care company. That motivated me this spring to start my company Lawn Angels. I have gotten a lot of peoples attention, I have tried to advertise it to the best of my ability. I have gotten the calls from people to talk to me on the phone and emails. I just have not gotten the amount of people that I was expecting to sign up for our services. I usually get around 15-20 calls a week. This week it seems the extremely dry weather has people not calling at all. Also I did a promotional event washing cars to drum up business, which did not really work. I have made exciting photos, videos, a hot website but it just seems to be not catching on as well as I had hoped. I have gotten several calls from other guys in other states who want to mold their company's after mine. Guys like the bikini lawn mowing idea they just do not want to pay the price. I feel $65 for a 1/4 or less is a fair deal. It is more of a show than mowing your lawn. There are already bikini house cleaners here in Fort Wayne and they are charging $80 an hour. I am charging less but not getting the same results.

Thanks

Aaron Stallard

Lawn Angels

Steve
06-24-2009, 09:27 PM
I like the name of your business Lawn Angels. Did you contact the local media yet about it?

Could you do some sort of publicity stunt to raise money for a charity and gain more media attention?

Like maybe a charity carwash? Could you pick a local cause and raise money and then get the media there?

http://c2.ac-images.myspacecdn.com/images02/107/l_1d50bec482a44f9fbcfd1bbd7f4bc461.jpg

astallard
06-25-2009, 08:10 AM
Yeah we already got featured in a news article (http://www.news-sentinel.com/apps/pbcs.dll/article?AID=/20090407/NEWS/904070337) very early on. I have that article on my blog on my myspace page for anyone to read it. We have done car washes as a stunt, we got some attention but not a lot. We are also taking place in a charity car wash coming up in a few weeks. I am hoping that goes well. The guy doing the wash is letting us have a table to sign up customers. My girls won't be the only ones featured at the wash. He is having a local modeling agency down there as well.

It probably won't be a bad idea to call one of the tv stations down to the charity event to get some free pub. I hate to toot my own horn but sometimes I think it is necessary to get the word out.

We have tried to get on to the radio stations here in town but they will not give a radio interview unless you buy the expensive advertising. We even offered to do their yards for free if they become our spokesperson. They were unresponsive.

Steve
06-25-2009, 08:35 AM
It probably won't be a bad idea to call one of the tv stations down to the charity event to get some free pub. I hate to toot my own horn but sometimes I think it is necessary to get the word out.

You gotta promote yourself because if you don't no one will know what you are doing.

I think one of the problems that was run into in the past was that lawn care can be dangerous. There are a lot of ways you can get hurt especially if you are in a bikini when you are performing the service.

I think ultimately the bikini option is tool that can be used to attract attention but ultimately it won't alone be a long term answer.

You might find that you get better results using the Lawn Angels to help distribute flyers and marketing material and charge an average amount for non-bikini lawn care. Maybe have the gals wear shorts and a tied off half shirt or something like that with boots when they are mowing.

Even with the gimmick of the bikinis there seems to be a need to work on the core of the business or else it just won't be sustainable. Have the gals help with publicity, doing fund raising and the like.

But I think there are reasons why others who tried to focus solely on offering bikini lawn care, just didn't last. I think because once the gimmick wears off, you still need to be able to cut the lawns at a reasonable price and provide quality service.

Maybe you could also have the girls provide a car wash as the customers lawn is cut?

What's your thoughts on this?

Yeah we already got featured in a news article very early on. I have that article on my blog on my myspace page for anyone to read it.
I couldnt find it. Can you tell me the link?

astallard
06-25-2009, 11:52 PM
http://www.news-sentinel.com/apps/pbcs.dll/article?AID=/20090407/NEWS/904070337

Here is the link for our newspaper article. I thought it was very well written. That got us a lot of publicity for awhile. I was fearful that it would be written in a negative way.

You are probably right about the lawn care being pricey for the customers. That seems to be the driving factor in them not scheduling us. But to do what we do it will be a little extra. One the girls want to be paid well for showing skin and being flaunted in front of men, while doing physical labor. Plus I have to make money as well for it too work. Its not easy to have this type of business with a low price. I lowered my original price by $10.

On the foot wear for promotional purposes only they wear heels or what ever they want for pictures and car washes, but when they mow the lawns I am strict and make sure that they wear tennis shoes. I told them that I want to make sure that they do not hurt their toes by accident. Safety is always first.

I have a few ideas on how to generate more business and have a survey again on my myspace page. The link is the first thing in the about me section. It is just a quick survey. Take it if you like. I just want to know some thoughts from my fans of Lawn Angels on a few things. It is a way to generate revenue as well as to get customers interested in having Lawn Angels come over to mow their lawns. Tell me your thoughts.

Thanks

Steve
06-26-2009, 05:49 AM
That is a great article! Can you give us some advice as to how you were able to get the article printed? What did you do?

You are probably right about the lawn care being pricey for the customers. That seems to be the driving factor in them not scheduling us. But to do what we do it will be a little extra. One the girls want to be paid well for showing skin and being flaunted in front of men, while doing physical labor. Plus I have to make money as well for it too work. Its not easy to have this type of business with a low price. I lowered my original price by $10.

Here is my take, use it as a gimmick to get attention but I still think the core audience will want simple lawn care. I love the name and the concept. I would get a bunch of promotional pictures. Maybe even raise the rates on the bikini cuts so when you get them, they are REALLY worth your time, otherwise I would focus on the core business which would be quality lawn care at reasonable prices.

I would consider coming up with an outfit similar to what Lee did. Here is an example with the logo. You might even get a better reaction if the girls aren't in bikinis but rather in some kind of sexy outfit like the one shown in the logo.

For the long haul, bikinis just don't seem to work too well with lawn care. I think there are other places where they could work better like say for instance this example of a bikini coffee booth. Where the work is not so physically demanding.

What's some of your views on this?

jasonw
06-26-2009, 03:17 PM
Do you live in a *** town? Maybe try advertising male speedo lawn service. Sorry I could not help that one. It seems to me girls in bikinis mowing lawns is a self promoting venture or at least it should be. You will get people with no lawns calling to have there lawn mowed he he hee.

Scottler
06-26-2009, 04:35 PM
You will get people with no lawns calling to have there lawn mowed he he hee.

See...as a novice in this myself, I'd have thought the opposite to be true. The people who have the yards (and let's be honest, that's where the business is), are probably home owners, and most of them probably have either a spouse or a significant other. I don't know too many women who would be cool with bikini babes coming over to be fawned at. My visceral reaction was that it would be a great gimmick, but not a full-time venture. But again, I'm new, so I could be wrong.

To the contrary, I would have set up the bikini service as a promotional tool. "Give five referrals, get a bikini cut" or something similar.

Plus those bodies are only going to look nice until the first encounter with poison ivy!

jasonw
06-26-2009, 04:40 PM
Oh common half naked babes smothered in poison ivy? Who wouldn't call you? LOL joking of course. I guess it depends on as you said your customer base. Semi retired, elderly couples, probably not going to pay you for that. HOWEVER. Mow there lawn wearing a hat saying "VETERAN" on it and a shirt with a Studebaker and you will have you some life long customers.

Steve
06-26-2009, 04:54 PM
I would have set up the bikini service as a promotional tool. "Give five referrals, get a bikini cut" or something similar.

That is a great idea! It could potentially really help promote your lawn care business further.

astallard
06-27-2009, 08:25 PM
"That is a great article! Can you give us some advice as to how you were able to get the article printed? What did you do?"


I had advertised for my first week on the radio it was really pricey and I did not get the necessary calls to justify having the radio ads on. It did catch the ears of the writer of the newspaper article. He called me and wanted to sit down and do a article. It was actually really cold that day so I felt bad for the girl in the photo. She is a trooper though, and one of my best girls that work with me.

Anyways I asked him before the interview if he could right a article that would not hurt the girls. I did not want him to write anything bad about any body but me. Like I said he did a really nice job with the article. A few weeks later he wrote an article about a new adult novelty store that was opening up, that was not as friendly and got the adult store to close down before it even opened up.

I think I am going to take your advice and get a news crew, and also the newspaper writer to come out to our charity car wash we are involved with on July 18th. A local rock radio station is already going to be on site. That will help spread our name around a little more. I think I will also do what Lee has done and do a uniform as well. Maybe then some of the skidish people will do our services where they do not have to worry about their neighbors as much. I was surprised to find that there are a lot of girls that actually like the outdoor work. They do not mind it that much. The only thing is trying to find girls that are timely and easy to schedule. Sometimes they are hard to get a hold of.

Steve
06-28-2009, 03:26 AM
Keep us posted as you go! I am looking forwards to hearing how the fundraiser goes.


With all the potential business options you have to work on, what made you decide to go with the bikini lawn care concept?

Steve
07-04-2009, 03:11 AM
Here is another creative bikini business. This entrepreneur mixed bikinis and fireworks and created the 'Nearly Naked Bikini Firework Booth.' It got a lot of attention and a lot of complaints which led to more media attention.

Washington State fireworks stand heats up over bikini clad employees (http://www.counton2.com/cbd/news/national/article/washington_state_fireworks_stand_heats_up_over_bik ini_clad_employees/41133/) - For many, bikini-clad women and fireworks stands are sure signs that summer is here.

But some Puyallup, Washington citizens say the two don’t belong together.

They are upset with the owner of the “Nearly Naked Fireworks” stand which employees bikini-clad women to sell fireworks.

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astallard
07-05-2009, 10:01 AM
That is a good idea. I am sure he made a lot of money on that one. That one would be a little bit bigger than my finaces for all of the insurance that you would have to have for selling fireworks. Good thoughts though.

The grass business in this area is nearly dead right now. We had a slight drizzle yesterday but it has not rained decently in this area in 2 weeks. The lawns are brown and all dried out. Hopefully a downpour will be deading our way soon.

Steve
07-06-2009, 04:05 AM
I do wonder if a bikini car wash service where the girls go to the home to clean and detail the cars would work out better than lawn care. Maybe you could have them work on a route and do weekly or bi-weekly cleanings?

astallard
07-07-2009, 08:57 AM
Today we are cleaning a guys pool for him. This is part of our Bikini outdoor maid service. I think the outdoor maids could be bigger than the lawn service and definately help out in the dry times like we are experiencing now. The gras is as brown as the dirt and just not growing.

Steve
07-08-2009, 06:09 AM
Today we are cleaning a guys pool for him. This is part of our Bikini outdoor maid service. I think the outdoor maids could be bigger than the lawn service and definately help out in the dry times like we are experiencing now.

That is fantastic! How often can you service a pool each month? Can you do this weekly? How did it work out so far?

astallard
07-09-2009, 08:29 AM
Well I guess we could basically do it as much as he wants, weekly daily, monthly. The girl told me it was spotless and did not need cleaning. He just wanted to talk to her while she cleaned the pool, or cleaned an already spotless pool. That don't really bother me weather it is dirty or not we still made money.