View Full Version : Clever marketing concept

05-02-2006, 09:05 AM
This is really creative. I wonder how effective it was. I think I would watch the ad on tivo to find how to get a free sandwich, would you?

It makes you think of ways to get your company's advertising to be read or watched.

Could you have some text on how to get a free mowing, somewhere in your door hanger or flyer?

Watch Our Ad, Get a Free Sandwich
MSNBC (http://www.msnbc.msn.com/id/11527548/) - DVR technology like the TiVo has been the bane of TV advertisers who would prefer viewers to actually watch their commercials, rather than fast-forwarding through them. KFC has come up with an interesting way to foil this habit by rewarding viewers who slowly rewind through their latest commercial. Messages contained in just a few frames****only viewable via a frame-by-frame playback****reveal how to get a free sandwich. This is a fabulously clever way to draw in viewers, rather than treat them as the bad guy for doing what is in almost every TV watchers' nature****skipping the ads.

05-02-2006, 08:40 PM
I never watch live tv now, I love that my cable company has DVR now, I watch a 60 minute program in as little as 45 now...they are trying to also make it so you can't FF through the commercials I have heard... you can FF through the show, but at the commercials you would have to watch them... I hate that idea.

05-03-2006, 05:15 AM
I would hate that as well. What we will see next is product placement all over the place.