View Full Version : Everyone wants a cool product

05-02-2006, 06:36 AM
Everyone wants a cool product, manufacturers and consumers.

Here is an interesting example of positioning your bike as a 'cool bike.'

This is a screen saver download available from Schwinn.

What if you took pictures of lawns you serviced and offered them as screen saver downloads from your site? You could put your logo and slogan on the image as well.

"The rebirth of cool has arrived."