Steve
05-01-2006, 05:33 AM
Did you see the Nike ad "Awake."
If not, you can see it here (http://www.boardsmag.com/screeningroom/commercials/2331/).
Slate (http://www.slate.com/id/2139940/) - It has all the hallmarks of a great Nike spot: superstar athletes (Tom Brady, Alex Rodriguez), a killer song (AC/DC's "Rock and Roll Ain't Noise Pollution"), and some brilliant editing (watch how the cuts accelerate as the drumbeat kicks into overdrive). But there's also an overarching message here that's smack in the middle of Nike's wheelhouse. The ad suggests that success takes hard work, dedication, and waking up early to punch the clock. It's not about "joy" and "playing beautiful"—it's about Brady studying game film before dawn, and A-Rod doing sit-ups in the gym. That's the core of Nike's brand.
If not, you can see it here (http://www.boardsmag.com/screeningroom/commercials/2331/).
Slate (http://www.slate.com/id/2139940/) - It has all the hallmarks of a great Nike spot: superstar athletes (Tom Brady, Alex Rodriguez), a killer song (AC/DC's "Rock and Roll Ain't Noise Pollution"), and some brilliant editing (watch how the cuts accelerate as the drumbeat kicks into overdrive). But there's also an overarching message here that's smack in the middle of Nike's wheelhouse. The ad suggests that success takes hard work, dedication, and waking up early to punch the clock. It's not about "joy" and "playing beautiful"—it's about Brady studying game film before dawn, and A-Rod doing sit-ups in the gym. That's the core of Nike's brand.