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View Full Version : Favorite ad so far this year?


Steve
05-01-2006, 06:33 AM
Did you see the Nike ad "Awake."

If not, you can see it here (http://www.boardsmag.com/screeningroom/commercials/2331/).

Slate (http://www.slate.com/id/2139940/) - It has all the hallmarks of a great Nike spot: superstar athletes (Tom Brady, Alex Rodriguez), a killer song (AC/DC's "Rock and Roll Ain't Noise Pollution"), and some brilliant editing (watch how the cuts accelerate as the drumbeat kicks into overdrive). But there's also an overarching message here that's smack in the middle of Nike's wheelhouse. The ad suggests that success takes hard work, dedication, and waking up early to punch the clock. It's not about "joy" and "playing beautiful"—it's about Brady studying game film before dawn, and A-Rod doing sit-ups in the gym. That's the core of Nike's brand.

Steve
05-01-2006, 06:42 AM
I think one of the things I like about this ad is it's rawness. It's basic.

You have ac/dc in the background. Brian Johnson is up on the pulpit preaching to us all. Get up, get out of bed, JUST DO IT! Make your dream come true. It's not just going to happen. You have to make it happen.

It's applies to more than just sports. It applies to everything we do in life.

Maybe it will be your anthem when you wake up.

Rock-N-Roll ain't noise pollution http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/smile.gif

What do you think of this ad?