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View Full Version : Virgin Airways Marketer Porter Gale Speaks


Steve
05-16-2009, 08:06 AM
In this video, which runs about 45 minutes, Porter discusses how they make Virgin Airways really stand out from the pack.

Quite often on the forum we are asked what does it take to stand out? What does it take to have brand awareness? The Virgin brand is very well known and they are involved in many industries. When they enter a market, they want to turn everything on it's head and be the star of the pack.

Watch this video and you can see how much attention to detail they pay. Even down to making their headphone designs to be different and sexy.

There is no reason why you can't make your business stand out just as much.

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http://fora.tv/2009/03/18/Virgins_Porter_Gale_Building_a_Brand_From_Scratch