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View Full Version : Learning from JetBlue


Steve
04-27-2006, 03:57 AM
I am not sure which industry is more competitive or cut throat, the airline industry or the lawn care industry. One thing for sure you really have to be a great thinker and implementer of great ideas to survive. It's really interesting to see what JetBlue is doing to stay ahead. It has people working from home handling their call center! That totally is an idea you could use for your own company.

I like that they are adding satellite radio along with their in-flight movies!

We can learn from many industries!

Forbes (http://www.forbes.com/entrepreneurs/2005/12/27/jetblue-southwestair-united-cx_1228wharton.html) - The brainchild of industry veteran David Neeleman, who is the company's chairman and chief executive, JetBlue has tried to combine the best features of low-fare carriers, like Southwest, and traditional ones, like UAL's United and AMR's American. Like Southwest, it eschews hub airports in favor of point-to-point flights and looks for innovative ways to cut costs. Its 1,100 call-center operators, for example, don't work in a center at all, but at their homes in and around Salt Lake City. "I have had some investors ask, 'Do they have uniforms?'" Barger quips. "And I'm like, 'I have no idea whether they are wearing anything at all.'" Nor, he said, does he care**as long as they provide excellent customer service.

Like traditional carriers, JetBlue offers assigned seats and in-flight entertainment. Recently, for example, it announced that it was adding 100 channels of satellite radio. The company had to do business differently if it was to succeed in a "broken industry," Barger said. "Today, three out of every ten seats flown are on a bankrupt carrier.