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View Full Version : Starbucks to promote movies?


Steve
04-25-2006, 12:53 AM
Have you thought of things you could promote to your customers and get paid for by doing it?

MSNBC (http://www.msnbc.msn.com/id/12440707/site/newsweek/) - "Akeelah" is Starbucks' first outing. In a partnership with the film's distributor, Lions Gate, Starbucks is promoting "Akeelah" to its millions of java junkies. "Akeelah" is touted on the sleeves slipped onto the Starbucks cups (it sells 4 million beverages daily). Coasters are used to promote the movie, too.

Last Friday the chain began a countdown to "Akeelah" 's opening date, April 28, on the ubiquitous chalkboards that spell out the day's coffee blends. Starbucks has no plans to pour bucks into making films, limiting its involvement to promoting the movie (and taking a cut of the profits in return) and selling DVDs. But look for more movie promotions in the future at Starbucks. After all, why not build a little movie buzz along with a caffeine buzz?

kc2006
04-25-2006, 06:54 PM
There is alot of wasted space on my invoices, could sell spots to cleaning companies or other industry services. Or just network and have them put my ad on their invoices.

Steve
04-25-2006, 09:16 PM
Very good ideas!