View Full Version : (Re)born to Be Wild

04-22-2006, 09:30 PM
This is a great article about a guy who took a chance and bought a Harley dealership in the 1990's for $350,000. Within a decade Mike's dealership was taking in $53 million dollars a year. It wasn't easy. He had to study a lot about his processes and learn how to improve them. One of the few ideas he implemented was moving his dealership to a more heavily traveled road, added a motorcycle museum and a restuarant. Good thinking! It makes you wonder what could you do with your business to do things differently and stand out. The museum let people feel the place would be safe to visit and check out. The restuarant gave them a reason to stay in the store and spend more time there.


The roof leaked, the financials were sketchy, the employees were unmotivated, and the customers were disgruntled**so Mike Schwartz decided to buy the place. Now his Harley-Davidson business is a $53 million-a-year phenomenon.

Read the rest of the article here (http://www.inc.com/magazine/20060101/reborn.html).

I think it must be really awesome to have and run a Harley dealership. What a great brand.

04-22-2006, 09:42 PM
Here is his site. http://www.mikesfamous.com/

Check out his homepage.

It promotes buying a Harley for $99 a month! Then it also shows the dealership will teach you how to ride!

WOW! These are things to think of when making your site.

It is totally promoting to people who are considering buying a bike but might be on a budget and don't know how to ride.

What a great welcome mat to be rolled out to you.

04-22-2006, 09:47 PM
To be able to make your brand into something cool, is just so amazing. You don't get the same 'cool' feeling with any other motorcycle.