View Full Version : duct tape marketing idea

03-16-2009, 08:45 AM
I thought this was a pretty interesting marketing idea. This duct tape company offers a scholarship to the person who creates the best duct tape prom dress.

For a few thousand dollars, they got national media attention. (http://www.cnn.com/2009/LIVING/wayoflife/03/15/duct.tape.prom/index.html)

Swainsboro High School students in Georgia take part in the "Stuck at Prom" contest
Promgoers create outfits and accessories almost entirely out of duct tape
Winners of the nationwide contest earn up to $3,000 in scholarship money
The school says 80 students took part this year, up from just 25 last year

Isn't that creative? Can you come up with scholarship ideas that could get you media attention?