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Steve
03-05-2009, 02:14 AM
Here is an article that includes a paragraph on a lawn care business owner who helped sponsor a polar bear club swim event.

About 75 take the ‘polar’ plunge in Dumfries (http://www.insidenova.com/isn/news/local/article/about_75_take_the_polar_plunge_in_dumfries/31009/) - Longtime restaurant regular Mark Clark helped sponsor the event this year and participated for the first time. His uniform of choice? A white T-shirt, Budweiser lounge pants and a fur-lined hunter’s hat.
Clark, who runs Affordable Lawn Care, Landscaping & Tree Service, said it was a pleasure giving back to the community.

“It puts a good feeling in my heart,” Clark said.

It's a fun, silly and refreshing event. It gives the news something fluffy to write about. Maybe this will give you an idea about sponsoring a local event that has a similar silly feel to it. Or maybe you can come up with another event that you could host.