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EasyPro
02-18-2009, 01:14 PM
Here is my business plan (http://www.gopherforum.com/uploaded-files/BusinessPlan.pdf) feel free to use it to help you create your own! This is something every business needs!

www.easypropropertyservices.com/BusinessPlan

Steve
02-18-2009, 01:28 PM
Oh this is fantastic!

Promotion
We will reach our customers by direct mailing campaigns, cold calling, and by doing
presentations for offices. We feel that direct mailing will be our best option for
marketing. Our marketing plan goes like this:
Week 1: Send out intro letter to select customers with magnetic business card

Week 2: Customers will receive a post card; this will mix with seeing our truck in and out of the neighbor hood giving estimates and doing jobs.

Week 4: Customers will receive a flier, this will be the final piece to go out and these customers will be the smaller portion of the neighbor hood. Most work will be done between weeks 2 and 3.

This is a proven method used by several other successful businesses in the industry.

When you say the customers will receive a flyer and that will be a smaller portion. Do you mean you are more selective in your mailings when you send out the flyer? Or are you distributing them by hand?

Also what do you mean by most of the work will be done between weeks 2 and 3?

EasyPro
02-18-2009, 03:18 PM
Oh this is fantastic!



When you say the customers will receive a flyer and that will be a smaller portion. Do you mean you are more selective in your mailings when you send out the flyer? Or are you distributing them by hand?

Also what do you mean by most of the work will be done between weeks 2 and 3?

The fliers will be sent out via proximity marketing. when we do a job the surrounding houses get a flier