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View Full Version : Lawn care business press release idea


Steve
02-14-2009, 07:24 PM
In general I don't think lawn care business owners utilize press releases as much as they should. The media, especially the local media, is always looking for a news story. Why not give them one? What does it cost to offer them a news idea? Nothing more than a little time to write up a press release and send it out to the local press.

Now I know that can be a little difficult and perhaps daunting of a challenge so I thought it would be a great experiment to put together a sample press release article idea that you could use and change the names in it and then send out to your local press. Then any lawn care business owner who used this idea and got an article written about them, could make a response to this post and tell us about how it happened and their experience. Plus they could tell us what kind of results came from being spotlighted in the local media.

Title: Local resident offers his own economic stimulus plan.

With our economy in a downward spiral and the federal government offering up what seems to be a new economic recovery plan every week, local resident John Smith, has an answer on how to fix this mess we are in.

In one word, he summed up his plan. "Jobs. We need to create jobs." We can no longer rely on our current employer to protect us in an economic downturn. Businesses are going belly up all over the place. It's our duty to harness our energy and creativity and create jobs."

John Smith is the owner of Smith's Lawn Care which has operated in town for the past X years. "If we each take a moment and think about what our skill set is, we could create a business and create jobs, today! Right now! We shouldn't be looking to the government to hand us out an unemployment check. We need to create jobs and hand out a paycheck. We need to make our township, county, state and country the best it can be by creating.

Each one of us can do something another person needs. Can you babysit? Can you cook? Can you cut lawns? Can you paint a house? Can you build a website. Figure out what you can do and do it. Then hire someone to help."

With this Spring just around the corner, John plans on hiring local residents to help perform lawn care and landscaping services. "If we each do a little, together we can do a lot."

President John F. Kennedy's inaugural address concluded with this famous line. "And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country." Now more than ever we need to do for our country. We need to fix this economic situation. We have the power to fix this situation and we will fix it if each one of us stands up, takes a step forward and reaches out to others to help them.

Create jobs!



Now you can either send this to your local paper as a press release to get them to call you and interview you or you can send this in as a letter to the editor. Take the text, change it around to fit your specific situation and send it in! It's free advertising and it's a positive message that will reflect positively on you and your business.

Try it out and let me know how it works.