You can't buy them, only rent them

[Steve]

This is neat. You won't be able to buy the new black and gold Shelby Mustangs but you will be able to rent them only at Hertz locations.

It's a unique marketing angle. Makes you think how you could do something similar in your business.

From CNN (http://www.cnn.com/2006/AUTOS/04/11/new_yorks_hertz_shelby/index.html).

Did you know that Ford owns Hertz? What a way to leverage your brand. http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif

[kc2006]

I'd rent one just to beat on it during the weekend http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif

Didn't know that you couldn't buy them though, that's the nicest color scheme I think, I saw a new black mustang the other day with gold convertable top and gold stripe, I don't even like ford and I liked that car.

Very good marketing approach though. But how would you tie that into the lawn industry?

[Steve]

Quote[/b] ]But how would you tie that into the lawn industry?
I am not sure yet, but the next great idea is always just around the corner.