New Business Name?

[esm]

Hi All,

I currently run a lawn care business, but would like to market more to the commercial accounts and branch into other services (such as sweeping, plowing, etc.). I'm thinking I need a new name/image to promote such a business. I currently use the name ESM Lawn Care, but am thinking of using a name that doesn't have my initials, and something that says more than lawn care - perhaps grounds maintenance, property maintenance, property services...etc.

Any advice?

Thanks

[Steve]

Well when you think of initials think about IBM. AT&T. GE. etc.....

I like your business name. I think it is fine.

I don't think people care too much about a name as much as they care about can the company get done what they need gettin done at a fair price.

Are you considering a name change because you are frustrated with your current growth performance?

What kinds of things have you been doing to market your business?

[SC93]

How about 2 Hoes And A Bush Trimmer? :eek:

Actually, in Kansas City there is a company named...2 Hoes and a Rake. 2 females own the business. lol