Marketing to get people to spend.

[Steve]

I was just reading a New York Times article which talked about the credit card companies marketing campaigns. Specifically they talked about how people have an inherent problem with spending. They don't want to. So what the credit card companies try to do is they try to say certain things are priceless. Spending hundreds of dollars at the baseball game with your kids is 'priceless.' Instead of what spending $25?

The ad campaign tries to get you to not feel guilt for spending and it is working.

It makes you wonder if in your marketing material you should try to get potential customers to open their wallets to you by playing up how 'priceless' a nice lawn is. Or how 'priceless' a new landscape is etc.

What do you think about this?

[quickcleanlawn]

I would'nt push how priceless my work is in that sense.
but speding the weekend with your family oposed to doing yard work would be priceless.
like:
mowing the lawn $50
garden work $125
going to the game with your best buds, priceless....
I think this could be a very goos idea.

[Steve]

mowing the lawn $50
garden work $125
going to the game with your best buds, priceless....
I think this could be a very good idea.

I was thinking that would be an interesting marketing angle too.

[justin_time]

I was thinking that would be an interesting marketing angle too.

I would'nt push how priceless my work is in that sense.
but speding the weekend with your family oposed to doing yard work would be priceless.
like:
mowing the lawn $50
garden work $125
going to the game with your best buds, priceless....
I think this could be a very goos idea.

Yeah I think i'm gonna try this in the spring...

Maybe we can leave a ____ for mowing the lawn or insert a minimum price for everybody then go from there...