Steve
07-07-2008, 01:45 PM
I recently saw an article about an airlines that created this prank ad for April fools day.
Do you think some kind of crazy prank ad could get you press attention? And get an article about you and your company in the local paper?
What about, if you promoted that you are the only lawn care business in town that runs robotic controlled lawn mowers. Then have a picture of a lawnmower with a robot sitting on it.
Or if you said you are the first lawn care business in the country to harness wind energy to power your mowers and then have a fake picture with a mower and a windmill on top of it.
Would that grab attention? Or would that be a negative?
The crazy ad seemed to get this airlines some free press so maybe it was good after all?
Airline's passengers punk'd (http://www.msnbc.msn.com/id/23939726/) - We call this a stupid jet trick: Canada's second largest airline this week offered passengers a small "sleeper cabin" in its planes' overhead luggage bins, available for a modest extra charge of $12.
Continuing its irregular tradition of April Fools' Day press releases, Calgary-based WestJet said passengers would be able to stretch out and relax in the luggage rack.
Do you think some kind of crazy prank ad could get you press attention? And get an article about you and your company in the local paper?
What about, if you promoted that you are the only lawn care business in town that runs robotic controlled lawn mowers. Then have a picture of a lawnmower with a robot sitting on it.
Or if you said you are the first lawn care business in the country to harness wind energy to power your mowers and then have a fake picture with a mower and a windmill on top of it.
Would that grab attention? Or would that be a negative?
The crazy ad seemed to get this airlines some free press so maybe it was good after all?
Airline's passengers punk'd (http://www.msnbc.msn.com/id/23939726/) - We call this a stupid jet trick: Canada's second largest airline this week offered passengers a small "sleeper cabin" in its planes' overhead luggage bins, available for a modest extra charge of $12.
Continuing its irregular tradition of April Fools' Day press releases, Calgary-based WestJet said passengers would be able to stretch out and relax in the luggage rack.