View Full Version : Bass Pro Shops
11-27-2007, 05:30 PM
This is another one of my favorite businesses. I just love how this is an anti-bigbox store. When you look at the architecture, you just want to move in!
I think this is a store that 'gets it.' They understand their customer base. They know their customers want to walk into a log cabin wonderland full of wonderful toys!
They have everything you could ever dream of in these stores. Hunting/fishing equipment, atvs, boats! It's amazing. When you go in there, you can just create your entire wish list right in one store.
11-27-2007, 05:39 PM
This is a big business and it is privately held! Bass Pro Shops rings up an estimated $1.9 Billion in sales annually!
A little bit of history on how this business got started.
Bass Pro Shops (http://en.wikipedia.org/wiki/Bass_pro_shop) - The owner, John L. Morris, began his career in sporting goods with a fishing section in the back of a Brown Derby liquor store owned by his dad, located in Springfield, MO on the road to Table Rock Lake and Branson, Missouri. That small fishing department sold homemade bait and worms, proving popular enough that Bass Pro Shops incorporated in 1972. These homemade baits were so popular that many people wanted the opportunity to buy these when they had returned home. Thus began the Bass Pro Shops catalog first mailed in 1974. Soon, it became the world's largest mail order sporting goods store. In 1975, to meet the burgeoning demand for Bass Pro Shops exclusive products, American Rod and Gun [] was established. Acting as a separate wholesaling entity ARG serves more than 7000 independently owned retail stores world wide. In 1977, Bass Pro Shops introduced the first fish-ready complete boat motor and trailer package with the Bass Tracker. In 1984, construction began on the Outdoor World Catalog Showroom in Springfield, MO. Big Cedar Lodge opened in 1988 on Table Rock Lake. In 1995 Bass Pro Shops Sportsman's Warehouse opened in Atlanta, GA, this is the first store outside the state of Missouri. In November of 2001, the State of Missouri made use of Outdoor World's popularity as a tourist destination, and opened the Wonders of Wildlife museum next door to the store in Springfield.
Pictured: Johnny Morris, President/Founder - Bass Pro Shops, with son John Paul.
11-27-2007, 05:44 PM
One of the important lessons one can glean from this story is start small and work with what you got.
John started his bait shop in the back of his dad's store. He was able to marry the interest he had in fishing with the resources available to him at the time.
Don't be afraid to start small. Then scale up as needed. I doubt John had to go into debt to start this business.
Maybe this will inspire you to sit there and think about what do you love to do? What resources do you have available to you at this time? How can you combine them together to make a functioning business?
11-27-2007, 05:48 PM
Bass Pro Shops (http://en.wikipedia.org/wiki/Bass_pro_shop) - All of the stores have an indoor water feature that showcase fish species that are indigenous to the area. In some of these aquariums professional anglers and store pro-staff hold demonstrations showing the use of an artificial bait. Bass Pro Shops is also known for its Outdoor Skills Workshops. These classes are free and open to the public on a first come first served basis. They teach skills as varied as fly-casting, Dutch oven cooking, archery hunting, and GPS navigation. The stores offer people any kind of outdoor equipment they could ever want in one store.
Ok now this should get you to think. Demonstrations! Educating your client base.
Bass Pro Shops offers these in store training seminars. How can you educate your customers? This can help build your bond stronger with your customers and ultimately you can sell them more because of it!
Can you educate your neighbors and community groups on the different problems that afflict lawns? Can you teach them what to look out for and how to correct the problem? Since most won't want to do it themselves, will they now become more educated consumers and know when their lawn has a problem they need to contact you to repair?
Here is a picture of the amazing displays they create at the Bass Pro Shops. These attractions bring people into the store and help create the theme of the great outdoors. Isn't this fantastic?
11-27-2007, 05:50 PM
Check out this entrance to a Bass Pro Shop. It makes you feel like you are walking into a hunting lodge in Colorado! WOW!
11-27-2007, 07:05 PM
Check out this amazing transformation of a mall in Clarksville, Indiana.
Read more about the construction of it here http://www.cascocorp.com/Featured%20Projects/bpsclarksville.htm
11-28-2007, 04:40 PM
Check out these amazing displays from their Las Vegas store.
11-28-2007, 04:41 PM
When you are in their fishing department, make sure you look up!
11-29-2007, 03:18 PM
I love the scale of this entrance. It really is a grand entrance. I can't remember if I saw this or not, but I think it would be so cool if they had a restaurant on site as well to pull people in and take advantage of the decor.
11-29-2007, 03:19 PM
When you have such a grand entrance, you create these photo opportunities! Can you imagine doing something similar with your lawn care business office of garden center? It's possible. Then you would have people visiting you and taking pictures at your facility.
11-29-2007, 03:21 PM
What is amazing is they are able to spend so much of their floor space on setting the theme for the store and still make as much money as they do. I don't know of any other store that utilizes such floor space on non-sales items.
11-29-2007, 03:23 PM
Don't you actually feel like you are walking through the outdoors? Gosh I love this store!
11-29-2007, 03:24 PM
When you look up, you feel like you are walking through the Smithsonian Museum! Isn't this outstanding?
11-29-2007, 03:25 PM
The positioning of these stuffed bears really makes you think this is a live picture!
11-29-2007, 03:26 PM
Yet another amazing shot.
11-29-2007, 03:28 PM
Ultimately yes they do sell products in this store and it seems they sell a lot!
11-29-2007, 03:29 PM
The presentation of the products is nothing like you would see them when on display at Kmart or Wal-Mart.
11-29-2007, 05:30 PM
This is a company that totally hits their target market by sponsoring a race car. Guys who like hunting and fishing like watching nascar. Can you imagine if they were able to buy an NFL team and call them the Missouri Bass Pro's!
11-29-2007, 06:11 PM
Here is a marketing idea that Bass Pro Shops sponsors.
The BBQ Bonanza is an annual event held to raise money for local charitable organizations. The 2007 event will benefit the Independent Tribune's Newspapers In Education (NIE) program & the Central North Carolina Council Boys Scouts of America. The family event features a barbeque
cook-off in which teams compete against one another to see who has the best pork barbeque, grilled chicken and baked beans. In addition to sampling contestantís food, patrons are also treated to live entertainment and kidís activities.
Now you could offer something very similar! Why not have some kind of outdoor event like this annually where you have food, music and you raise money through admissions for a local charity?
11-29-2007, 06:12 PM
This is something that really locks Bass Pro Shops in tightly with their community. It builds a strong community bond! You could do this too!
11-29-2007, 06:23 PM
To draw shoppers into the store, Bass Pro Shops offers in store seminars like this one where they are having a "Texas Catfishing Seminar."
What kind of seminar could you offer at your facility and what products could you promote at the seminar?
12-01-2007, 06:00 PM
This turkey display at a Bass Pro Shop is something out of a museum!
12-01-2007, 06:02 PM
How about this mural painting! Isn't the attention to detail fantastic?
12-02-2007, 12:12 AM
Can you imagine how long it must take to recoup the money invested into this facility?
$120 million dollars! I would like to know how many years it would take for this store to be paid for.
From this site (http://www.wrightengineers.com/portfolio.htm).
What's your guess?
12-02-2007, 12:19 AM
Here is an outdoor fitness festival Bass Pro Shops is sponsoring.
Interesting marketing idea!
Exciting Adventure Trips starting from Bass Pro Shops, coordinated by Springfield-Greene County Park Board. The Adventure Bus will transport participants to metro locations for any of 6 exciting adventure trips from camping, camp & Dutch oven cooking, canoeing, fishing and caving excursions. Adventure bus will depart Bass Pro at 1 p.m. Ė last bus departs Lake Springfield by 5 p.m. Select 2 for the price of 1. Register for one session, get one session Free!
Click here to read more about this event (http://www.basspro.com/webapp/wcs/stores/servlet/CFPage?storeId=10151&catalogId=10001&langId=-1&appID=512&template=index.cfm&option=2).
Does it give you more ideas on how businesses use events to promote themselves and interact with the local community?
12-02-2007, 12:24 AM
They also host fishing contests. Check out this trailer graphic behind the winners.
12-02-2007, 12:27 AM
Walmart sells the Bass Pro Shop video game!
Talk about a great way to keep getting your brand out.
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