Themed businesses

[Steve]

Can we use themes to help build our brand and make our business grow?

Can what we learn from one industry be applied to another?

Let's take for instance the Kiss Coffeehouse.

http://kisscoffeehouse.com/pic-plans5-500.jpg

This design takes advantage of all the themes Kiss has developed over the years. The colorful makeup, the larger than life boots. Even the name KISS.

We can see how the concept was turned into an amazing outdoor attention grabbing building!

http://kisscoffeehouse.com/a_ph-cons46-500.jpg

And then we can see how many more themes were carried on throughout the inside of the building. Check out the KISS name and the big guitar amps.

http://kisscoffeehouse.com/a_ph-in004-500.jpg

You can see more photos here. http://kisscoffeehouse.com/photos.htm

What do you think of this facility? Will it be profitable? Does it capture your attention and imagination? Does it help you think in terms of themes for your business?

[Steve]

What about Jimmy Buffett's Margaritaville Cafe's? What do youthink of this brand and the themes included in the brand?

http://margaritaville.com/templates/default/images/cafes/CAFES_left.jpg

http://margaritaville.com/templates/default/images/cafes/CAFES_right.jpg

http://margaritaville.com/index.php?page=cafes

The interior design includes ships, sails, a mockup of Jimmy's seaplane.

Doesn't this place just exude fun! Its like a big kids playground!

Do you like this theme or this brand?